{"id":109,"date":"2023-10-01T17:29:39","date_gmt":"2023-10-01T17:29:39","guid":{"rendered":"https:\/\/blogs.consentplace.com\/en\/?p=109"},"modified":"2023-10-05T22:19:32","modified_gmt":"2023-10-05T22:19:32","slug":"your-consent-price-this-study-says-15-100","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/en\/consent\/your-consent-price-this-study-says-15-100\/","title":{"rendered":"Your Consent Price? This study says $15-$100*."},"content":{"rendered":"\n

In September 2014, LoudHouse and Orange published “the future of digital trust, A European study on the nature of consumer trust and personal data”<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

In this study, we can read in this chapter:<\/p>\n\n\n\n

“Consumer relationships with organisations impact data value<\/strong><\/p>\n\n\n\n

Another factor that affects the value assigned to personal data is consumers\u2019 relationship with the organisations they share their data with. [\u2026] the average perceived value of each data item is higher when shared with an unfamiliar organisation, compared with a company that the consumer knows and has a relationship with<\/strong>. On average, consumers value their data 20 percent higher when asked to share with a company they do not have a relationship with compared to one they have done business with in the past (\u20ac18.52 vs. \u20ac15.46, respectively)”<\/p>\n\n\n\n

* $100 correspond to the data of first and last name, date of birth, mobile number, full address, email for an unfamiliar organization.<\/p>\n\n\n\n

Of course, this value applies each time data are shared by a brand or an agency. This is the reason ConsentPlace sets the default price of your consent at 15\u20ac\/$15.<\/p>\n\n\n\n

A relationship requested by Internet users and buyers<\/strong>!<\/p>\n\n\n\n

According to this other study from Marketing Charts<\/a> from February 2020:<\/p>\n\n\n\n

70% of Internet users are ready to share<\/strong> their data if there is remuneration and 94% of marketers wish to pay<\/strong> for sharing this data!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So, what are you waiting for? Up to you:<\/p>\n\n\n\n

\n
Sign up<\/a><\/div>\n\n\n\n
Sign in to update my Price<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In September 2014, LoudHouse and Orange published “the future of digital trust, A European study on the nature of consumer trust and personal data” In this study, we can read in this chapter: “Consumer relationships with organisations impact data value Another factor that affects the value assigned to personal data is consumers\u2019 relationship with the… Continue reading Your Consent Price? This study says $15-$100*.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4],"tags":[7,13,14],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-business","category-consent","tag-consent","tag-price","tag-study","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":4,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/109\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}