{"id":1543,"date":"2025-05-06T16:12:48","date_gmt":"2025-05-06T16:12:48","guid":{"rendered":"https:\/\/blogs.consentplace.com\/en\/?p=1543"},"modified":"2025-05-06T16:12:49","modified_gmt":"2025-05-06T16:12:49","slug":"a-b-test-results-why-b-powered-by-consentplaceoutperformed-a","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/en\/uncategorized\/a-b-test-results-why-b-powered-by-consentplaceoutperformed-a\/","title":{"rendered":"A\/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?"},"content":{"rendered":"\n<p>When comparing two recent emailing campaigns done by <a href=\"https:\/\/www.mixdata.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixdata<\/a> <em>(&nbsp;Leader in Data Intelligence Solutions, not related to ConsentPlace)<\/em>, <strong>the difference wasn\u2019t just in the numbers \u2014 it was in the strategy behind them.<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Campaign A: <\/strong><br><strong>The classic way.<\/strong><br>An emailing offering a static PDF download via a Form:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mixdata.com\/fr\/landing-page-livre-blanc\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"693\" src=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignA-1.png\" alt=\"\" class=\"wp-image-1548\" srcset=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignA-1.png 1000w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignA-1-300x208.png 300w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignA-1-768x532.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Try it for yourself the Form experience <a href=\"https:\/\/www.mixdata.com\/fr\/landing-page-livre-blanc\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong> <br><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Campaign B: <\/strong><br><strong>The Conversation way.<\/strong><br>An emailing offering a Conversation powered by&nbsp;<strong>ConsentPlace<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mixdata-livreblanc.consentplace.com\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignB-2.png\" alt=\"\" class=\"wp-image-1550\" srcset=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignB-2.png 1000w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignB-2-300x166.png 300w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2026\/05\/mixdata-campaignB-2-768x425.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Try it for yourself the Conversation experience <a href=\"https:\/\/mixdata-livreblanc.consentplace.com\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>The results speak for themselves:<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Deeper user engagement: <\/strong><br><strong>Campaign B didn\u2019t just generate clicks. It sparked real conversations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>200% more<\/strong> new users than clicks (Google Analytics)<\/li>\n\n\n\n<li><strong>150% more<\/strong> engaged visits than clicks (Google Analytics)<\/li>\n\n\n\n<li><strong>170% more conversations<\/strong> initiated than clicks (ConsentPlace)<\/li>\n\n\n\n<li><strong>40% of clickers entered questions<\/strong> (ConsentPlace)<\/li>\n\n\n\n<li><strong>10% created an account and gave explicit consent <\/strong>(ConsentPlace)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Smarter user journey: Conversations much better than Forms.<\/strong><\/p>\n\n\n\n<p>Instead of sending users to a passive form to fill up to get a PDF, Campaign B \u2014 powered by ConsentPlace \u2014 immediately invited users into a conversation.<br><strong>No friction, no guessing \u2014 just natural, consented interactions.<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Quality over quantity:<\/strong><\/p>\n\n\n\n<p>ConsentPlace\u2019s conversational model made each click&nbsp;<strong>meaningful<\/strong>, turning curiosity into real relationships.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>The key takeaway:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>Activate users<\/strong>,<\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Start conversations,<\/strong><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Earn consent<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">When powered by&nbsp;<strong>ConsentPlace<\/strong>, your campaigns don\u2019t just reach people. They&nbsp;<strong>activate users, start conversations, earn consent,<\/strong>&nbsp;and build lasting relationships.<\/p>\n\n\n\n<p>In today&#8217;s world, that\u2019s not just better marketing \u2014 it\u2019s the future.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Finally, a word from the Expert:<\/strong><\/p>\n\n\n\n<p>&#8220;This A\/B test proves it: <strong>ConsentPlace doesn\u2019t just deliver clicks \u2014 it creates real user relationships<\/strong>. We\u2019re thrilled to see how much deeper the engagement runs when conversations replace static forms.<strong> It\u2019s exactly the kind of smart, consent-first interaction we believe in at Mixdata.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Alain Corban, CEO and cofounder, Mixdata.<\/em><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Got questions? Want to try it too? <\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-8c7d4f3f-cc68-4adf-b058-f4f817613104 wpforms-render-modern\" id=\"wpforms-198\"><form id=\"wpforms-form-198\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"198\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/1543\" data-token=\"16e192ac8ce34f15d490bd56f9ed6bb1\" data-token-time=\"1775534276\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-198-field_4-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">You are: <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-198-field_4\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-198-field_4_1\" name=\"wpforms[fields][4]\" value=\"A User\" aria-errormessage=\"wpforms-198-field_4_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-198-field_4_1\">A User<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-198-field_4_2\" name=\"wpforms[fields][4]\" value=\"A Brand or its Agency\" aria-errormessage=\"wpforms-198-field_4_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-198-field_4_2\">A Brand or its Agency<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-198-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-198-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-198-field_0-error\" required><label for=\"wpforms-198-field_0\" class=\"wpforms-field-sublabel after\">First<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-198-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-198-field_0-last-error\" required><label for=\"wpforms-198-field_0-last\" class=\"wpforms-field-sublabel after\">Last<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-198-field_5-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-198-field_5\">Company<\/label><input type=\"text\" id=\"wpforms-198-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\" aria-errormessage=\"wpforms-198-field_5-error\" ><\/div><div id=\"wpforms-198-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-198-field_1\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-198-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-198-field_1-error\" required><\/div><div id=\"wpforms-198-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-198-field_2\">Comment or Message<\/label><textarea id=\"wpforms-198-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-198-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-198-field_9-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"9\"><fieldset><legend class=\"wpforms-field-label\">Newsletter Subscription<\/legend><ul id=\"wpforms-198-field_9\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-198-field_9_1\" name=\"wpforms[fields][9][]\" value=\"I want to receive the ConsentPlace newsletter\" aria-errormessage=\"wpforms-198-field_9_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-198-field_9_1\">I want to receive the ConsentPlace newsletter<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"198\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/1543\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-198\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>When comparing two recent emailing campaigns done by Mixdata (&nbsp;Leader in Data Intelligence Solutions, not related to ConsentPlace), the difference wasn\u2019t just in the numbers \u2014 it was in the strategy behind them. Campaign A: The classic way.An emailing offering a static PDF download via a Form: Try it for yourself the Form experience here&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/en\/uncategorized\/a-b-test-results-why-b-powered-by-consentplaceoutperformed-a\/\">Continue reading <span class=\"screen-reader-text\">A\/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,12,67,4,64,21,6,1],"tags":[7,66,18,25],"class_list":["post-1543","post","type-post","status-publish","format-standard","hentry","category-ai-agent","category-business","category-business-intelligence","category-consent","category-consentboxes","category-marketing","category-tech","category-uncategorized","tag-consent","tag-consentboxes","tag-custtech","tag-explicit-consent","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":17,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"predecessor-version":[{"id":1574,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/1543\/revisions\/1574"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/tags?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}