{"id":390,"date":"2024-03-04T08:00:34","date_gmt":"2024-03-04T08:00:34","guid":{"rendered":"https:\/\/blogs.consentplace.com\/en\/?p=390"},"modified":"2024-03-04T08:00:34","modified_gmt":"2024-03-04T08:00:34","slug":"the-consumer-demand-for-services-like-consentplace-is-clear-w-jubrey-kearney","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/en\/consent\/the-consumer-demand-for-services-like-consentplace-is-clear-w-jubrey-kearney\/","title":{"rendered":"&#8220;The consumer demand for services like ConsentPlace is clear.&#8221; &#8211; Wade Jubrey, Kearney."},"content":{"rendered":"\n<p class=\"has-extra-large-font-size\"><strong>The Evolving<\/strong> <strong>Consumer Data<\/strong> <strong>Landscape<\/strong>, a report from Kearney.<\/p>\n\n\n\n<p>In its <a href=\"http:\/\/blogs.consentplace.com\/images\/pr\/kearney_report_the_evolving_consumer_data_landscape_cp.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, <a href=\"https:\/\/www.kearney.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kearney<\/a>, &#8220;(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe&#8221; (source ChatGPT), explains the following insights:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d497316616b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d497316616b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png\" alt=\"\" class=\"wp-image-399\" srcset=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png 1024w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-300x169.png 300w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-768x434.png 768w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1536x867.png 1536w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-2048x1157.png 2048w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1568x886.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Click to expand)<\/em><\/figcaption><\/figure>\n\n\n\n<p>From the Executive summary, we can read:<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-c7d6df15eae986508c90ca280839c1b4\" style=\"color:#f46524\"><strong>&#8220;Consumer willingness to monetize data has increased  from 32% in 2019 to 69% in 2024<\/strong>&#8220;.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Allowing consumers to decide whether they would like to participate in the <strong>monetization of their data in exchange for value has gained traction<\/strong>&#8220;<\/li>\n\n\n\n<li>&#8220;<strong>Several data agent start-ups have entered the market, potentially changing the landscape<\/strong> for companies that acquire and monetize consumer data&#8221;<\/li>\n\n\n\n<li>And on page 5: &#8220;Business models offering <strong>consumers value for data<\/strong> <strong>have started to gain a foothold<\/strong> in the marketplace through increasingly creative avenues&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-27cefd5d119d9e44f994f58fd7e555f1\" style=\"color:#f46524\"><strong>Who are those start-ups? &#8220;Companies, like ConsentPlace<\/strong>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-1-662x1024.png\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-1-662x1024.png 662w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-1-194x300.png 194w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-1-768x1189.png 768w, https:\/\/blogs.consentplace.com\/en\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-1.png 792w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<p>&#8220;<strong>With 7 in 10 consumers willing to share data if there is a clear benefit to doing so, companies like ConsentPlace<\/strong>, Invisibly, and Reklaim have begun to tap into this market to provide <strong>monetary value and product offerings in exchange for consumer data and the consent to monetize this data<\/strong>.&#8221;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-b9f42524b50c0ba154e7ce808e735b3c\" style=\"color:#f46524\"><strong>We couldn&#8217;t agree more!<\/strong><\/p>\n\n\n\n<p>This report confirms the research we&#8217;ve done before creating ConsentPlace and all the research completed since then. <\/p>\n\n\n\n<p>For us, your Personal Data has a lot of value and it does belong to you:<br><strong>You, and only You, own Your Consent<\/strong>. It is up to you to define and maintain how to contact you and what interest you, classifications, brands. keywords&#8230;<br><strong>You, and only You, set the price You want for Your Consent<\/strong> which can be rented by a Brand for 60 days on ConsentPlace.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-e4f235a337db72339cf187381e4e4dd6\" style=\"color:#f46524\"><strong>This is why we are often dubbed &#8220;The AirBnb of Consent&#8221;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/consentplace.com\/?action=signup\" style=\"background-color:#f46524\" target=\"_blank\" rel=\"noreferrer noopener\">No account yet? Let&#8217;s fix that!<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Disclaimer: ConsentPlace is not related to, nor is a client of Kearney.<\/em><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Got questions? Tell us!<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-58202593-453c-4b1c-ad78-2d0b4e7da4c1 wpforms-render-modern\" id=\"wpforms-198\"><form id=\"wpforms-form-198\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"198\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/390\" data-token=\"16e192ac8ce34f15d490bd56f9ed6bb1\" data-token-time=\"1775540017\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-198-field_4-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">You are: <span class=\"wpforms-required-label\" 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In its report, Kearney, &#8220;(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe&#8221; (source ChatGPT), explains the following insights: From the Executive summary, we can read: &#8220;Consumer willingness to&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/en\/consent\/the-consumer-demand-for-services-like-consentplace-is-clear-w-jubrey-kearney\/\">Continue reading <span class=\"screen-reader-text\">&#8220;The consumer demand for services like ConsentPlace is clear.&#8221; &#8211; Wade Jubrey, Kearney.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,21,37],"tags":[28,25,42],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-business","category-consent","category-marketing","category-media","tag-compensation","tag-explicit-consent","tag-kearny","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":9,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/posts\/390\/revisions\/424"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/en\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}