{"id":798,"date":"2024-07-08T07:33:49","date_gmt":"2024-07-08T07:33:49","guid":{"rendered":"https:\/\/blogs.consentplace.com\/en\/?p=798"},"modified":"2024-07-08T07:36:36","modified_gmt":"2024-07-08T07:36:36","slug":"why-consentplace-for-ethic-transparent-intimate-brand-user-relationships","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/en\/consent\/why-consentplace-for-ethic-transparent-intimate-brand-user-relationships\/","title":{"rendered":"Why ConsentPlace? For Ethic, Trusted, Direct brand-user relationships!"},"content":{"rendered":"\n
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A new Brand-User relationship.<\/strong><\/p>\n\n\n\n

Whether you are a Brand or a user, customer or prospect, we’ve created ConsentPlace to enhance your relationship to go beyond just a commercial relationship and rather build a strong, intimate connection.<\/p>\n\n\n\n

Ethic<\/strong>. No cookie tricks.<\/p>\n\n\n\n

As we wrote in “Where did my Consents go?<\/a>“:
81% are worried about the use of their data (source<\/a>).<\/strong>
Programmatic, 2nd Party Cookies, Data Collaboration, Privacy, Consent Management, 1st Party ID, Retail Media\u2026 Marketing Technologies (MarTech) has reached a level of complexity that is hard to follow due to the multiplicity of players and technologies. This complexity exposes brands and publishers to regulators and consumers who are increasingly concerned about the use of their data.<\/p>\n\n\n\n

Your data is massively shared with the \u201cpartners\u201d of the site you visit!<\/strong>
Yes, your explicit consent can be given to a website you don\u2019t directly know via a partnership listed in the consent options.<\/strong> When you provide consent on a website that uses a Consent Management Platform (CMP), you are often consenting not just to the primary website\u2019s use of cookies and data processing, but also to those of their listed partners. (read more here<\/a>)<\/p>\n\n\n\n

And it\u2019s not getting any better: Between 2019 and 2023, from 63% to 72% understand very little\/not at all privacy laws (source<\/a>)<\/strong><\/p>\n\n\n\n

ConsentPlace is a rewarding Zero-Party Cookie<\/a> solution. 100% ethic.<\/strong><\/p>\n\n\n\n

Trusted<\/strong>. Explicit. Consent. Period.<\/p>\n\n\n\n

Explicit Consents are Us!<\/a><\/strong><\/p>\n\n\n\n

As a user:<\/strong>
You define and control your Consent with your name and email, and your interests, to get what matters to you and set the reward you desire for a Brand to rent your data for a period of time. When a brand selects you, you give your Explicit Consent for a direct, ethic, trusted connection with the Brand.
The brand voluntarily accepts to respect all legal privacy laws with your data. When they reach out, you know who they are. No surprise. Nothing hidden or stolen. You are in control.<\/p>\n\n\n\n

As a brand:<\/strong>
Warren Buffett says \u201cIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you\u2019ll do things differently.\u201d
So, why taking the risk to use personal data without explicit consent? 
and why going through brand safety risky tricks like \u201cimplicit consents\u201d (which is NOT Explicit), 2nd party cookies (read previous post<\/a>) or any other data exchanges?<\/p>\n\n\n\n

Direct<\/strong>. Conversational. Intimate.<\/p>\n\n\n\n

ConsentPlace’s process is conversational.<\/strong><\/p>\n\n\n\n

ConsentPlace – Users:
ConsentPlace\u2019s 3Ps: Profile, Price and PayOut!<\/a><\/p>\n\n\n\n

ConsentPlace – Brands:
Commitments from Brands<\/a><\/p>\n\n\n\n

And then, once reward has been accepted by users, Brands are in direct contact with users. <\/strong><\/p>\n\n\n\n

Spoiler alert: ConsentPlace’s User Experience is getting AI-powered conversational!<\/strong> Coming soon…<\/p>\n\n\n\n

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For your eyes only: First look at this alpha version<\/figcaption><\/figure>\n\n\n\n

Want to become a beta-tester?<\/strong> Simply click here…<\/a><\/p>\n\n\n\n

And it works!<\/strong><\/p>\n\n\n\n

Users Feedback.<\/strong><\/a><\/p>\n\n\n\n

Brand experience feedback with ConsentPlace.<\/strong><\/a><\/p>\n\n\n\n

Got questions? Let us know:<\/strong><\/p>\n\n\n