{"id":847,"date":"2024-07-22T16:18:43","date_gmt":"2024-07-22T16:18:43","guid":{"rendered":"https:\/\/blogs.consentplace.com\/en\/?p=847"},"modified":"2024-07-22T16:18:43","modified_gmt":"2024-07-22T16:18:43","slug":"consentization-programs-for-brands","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/en\/consent\/consentization-programs-for-brands\/","title":{"rendered":"Gauge how your data are used on a website."},"content":{"rendered":"\n
\"\"
Credits: Tom Fishburne X: @tomfishburne<\/figcaption><\/figure>\n\n\n\n

This illustration from Tom Fishburne is perfect to gauge how your data are used on the internet and what level of your consent is involved.<\/p>\n\n\n\n

Zero Party Data<\/strong>. Your Explicit Consent. You’re in control.<\/p>\n\n\n\n

In this first screen, you gave the brand selling gym shoes your explicit consent to use your data, for example via a survey or via ConsentPlace<\/strong>. When visiting the site of the brand or via an email you willfully shared, the site tells you the shoes you liked are on sale. <\/p>\n\n\n\n

The relationship with the site\/brand is direct, ethic and trustworthy. Nothing to worry about it. <\/p>\n\n\n\n

1st Party Data.<\/strong> Your consent to the site cookies you visit. Clean.<\/p>\n\n\n\n

In the second screen, because when you visited in the past the site selling gym shoes you did accept their cookies you got a notification when returning on the site. A cookie is a small text stored on your device. It can track any interaction with the site with the goal of helping your navigation within the site.
Here, the site reads the cookie you left a year ago while visiting a page on gym shoes and the site offers you, via pop up or within the page, a promotion on those shoes.<\/p>\n\n\n\n

The relationship with the site\/brand is legal as long as you gave your consent to accept the cookie placement. You can, at all time, delete cookies and even read them to see what was collected.<\/p>\n\n\n\n

2nd Party Data.<\/strong> Your consent is “shared” with the site partners. Spread.<\/p>\n\n\n\n

In the third screen, it gets trickier. You did visit a site and did accept its cookies, you may not have noticed the “partners” of the site. Your information will then be shared with those “partners”, for a period of time you will have to dig into the privacy policy of the site or scroll within the cookie acceptance popup (CMP: Consent Management Platform). Reasons for the sharing is also explained as helping navigation, targeting, etc…
Yes, here your data are gone and shared, stored and processed by the site partners. <\/p>\n\n\n\n

With the end of 3rd Party Data (see below), many are shifting their strategy to collect personal data with this “partner” angle of the 2nd Party Data.<\/strong><\/p>\n\n\n\n

Surprised? Want more on this? read this: Where did my Consents go?<\/a><\/strong><\/p>\n\n\n\n

In this third screen, your data from a Gym where you got a membership were shared with the shoe site…<\/p>\n\n\n\n

As mentioned, the relationship with the site\/brand gets trickier as 1\/ you may not be totally aware of those practices, 2\/ you may not know all those partners now having your data and 3\/ for how long and 4\/ did you know you did accept a multi-devices tracking? cookies on your desktop now linked with your tablet or phone? example from a very famous US news site:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Remember cookies are, according to Wikipedia: “small blocks of\u00a0data<\/a>\u00a0created by a\u00a0web server<\/a>\u00a0while a\u00a0user<\/a>\u00a0is\u00a0browsing<\/a>\u00a0a\u00a0website<\/a>\u00a0and placed on the user’s computer or other device by the user’s\u00a0web browser<\/a>“<\/em><\/p>\n\n\n\n

3rd Party Data.<\/strong> Cookies from other sites while you visit one site. Tracked.<\/p>\n\n\n\n

In this fourth and last screen, it gets wild as the character is shown with an information from another site to trigger a message on the site he is visiting.
Technically, a third-party cookie does mean that a cookie is created and stored by a domain different from the one you are currently visiting. These cookies enable cross-site tracking and data collection, which raises privacy concerns and has led to regulatory scrutiny and evolving browser policies to limit their use.<\/p>\n\n\n\n

Several major browsers have announced or implemented plans to phase out third-party cookies:<\/p>\n\n\n\n