{"id":1259,"date":"2025-04-08T17:44:13","date_gmt":"2025-04-08T17:44:13","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1259"},"modified":"2025-04-08T17:44:14","modified_gmt":"2025-04-08T17:44:14","slug":"emails-conversations-performance-accrue","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/technologie\/emails-conversations-performance-accrue\/","title":{"rendered":"Emails + Conversations = Performance Accrue."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/blog-040625.png\" alt=\"\" class=\"wp-image-1260\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/blog-040625.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/blog-040625-300x300.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/blog-040625-150x150.png 150w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/blog-040625-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les formulaires dans les emails sont un classique du marketing B2B : formulaire de d\u00e9mo, formulaire de t\u00e9l\u00e9chargement, formulaire de qualification\u2026 Mais soyons honn\u00eates :&nbsp;<strong>combien de prospects abandonnent d\u00e8s qu\u2019ils voient un champ \u00e0 remplir ?<\/strong><\/p>\n\n\n\n<p>Chez&nbsp;<strong>ConsentPlace<\/strong>, nous rempla\u00e7ons ces frictions par des conversations intelligentes. R\u00e9sultat :&nbsp;<strong>plus d\u2019interactions, plus de conversions, et une exp\u00e9rience bien plus fluide.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-extra-large-font-size\"><strong>Pourquoi les formulaires freinent vos campagnes email<\/strong> <strong>:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taux de clics \u00e9lev\u00e9s, mais peu de soumissions<\/li>\n\n\n\n<li>Temps de remplissage trop long<\/li>\n\n\n\n<li>Exp\u00e9rience peu engageante et impersonnelle<\/li>\n<\/ul>\n\n\n\n<p>Un formulaire est statique. Il interrompt le dialogue. Et pire encore, il ressemble \u00e0 tous les autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-extra-large-font-size\"><strong>La solution : des conversations int\u00e9gr\u00e9es \u00e0 vos parcours :<\/strong><\/h2>\n\n\n\n<p>Avec ConsentPlace, vos emails m\u00e8nent \u00e0 une interface conversationnelle, o\u00f9 l\u2019utilisateur&nbsp;<strong>pose ses questions, obtient des r\u00e9ponses, et avance naturellement dans le parcours.<\/strong><\/p>\n\n\n\n<p><em>Au lieu de \u201cRemplissez ce formulaire pour une d\u00e9mo\u201d \u2192 \u201cDiscutons ensemble de vos besoins\u201d<\/em><br><em>Au lieu de \u201cT\u00e9l\u00e9chargez notre livre blanc\u201d \u2192 \u201cParlons des sujets qui vous int\u00e9ressent\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce que \u00e7a change concr\u00e8tement :<\/strong><\/h2>\n\n\n\n<p>\u2714\ufe0f\u00a0<strong>+ d\u2019interactions<\/strong><br>\u2714\ufe0f\u00a0<strong>Des leads mieux qualifi\u00e9s<\/strong><br>\u2714\ufe0f\u00a0<strong>Une image de marque plus moderne et engageante<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-extra-large-font-size\"><strong>Le conversationnel, nouveau levier d\u2019activation email !<\/strong><\/h2>\n\n\n\n<p>Vos emails m\u00e9ritent mieux qu\u2019un simple call-to-action vers un formulaire. Offrez-leur une vraie continuit\u00e9 d\u2019exp\u00e9rience, centr\u00e9e sur l\u2019\u00e9change, la personnalisation et la performance.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Pr\u00eat \u00e0 booster vos campagnes ? \u00c9crivons ensemble la suite.<\/strong><\/p>\n\n\n\n<p>#ConsentPlace #EmailMarketing #LeadGen #Conversationnel #SmartEngagement<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-b2346c91-a0a1-4e54-b85e-da94d31670ee wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1259\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775578108\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-158-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_1\" name=\"wpforms[fields][3]\" value=\"Un Utilisateur\" aria-errormessage=\"wpforms-158-field_3_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_1\">Un Utilisateur<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_2\" name=\"wpforms[fields][3]\" value=\"Une Marque ou son Agence\" aria-errormessage=\"wpforms-158-field_3_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_2\">Une Marque ou son Agence<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-158-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-158-field_0-error\" required><label for=\"wpforms-158-field_0\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-158-field_0-last-error\" required><label for=\"wpforms-158-field_0-last\" class=\"wpforms-field-sublabel after\">Nom<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-158-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1259\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>Les formulaires dans les emails sont un classique du marketing B2B : formulaire de d\u00e9mo, formulaire de t\u00e9l\u00e9chargement, formulaire de qualification\u2026 Mais soyons honn\u00eates :&nbsp;combien de prospects abandonnent d\u00e8s qu\u2019ils voient un champ \u00e0 remplir ? Chez&nbsp;ConsentPlace, nous rempla\u00e7ons ces frictions par des conversations intelligentes. R\u00e9sultat :&nbsp;plus d\u2019interactions, plus de conversions, et une exp\u00e9rience bien&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/technologie\/emails-conversations-performance-accrue\/\">Poursuivre la lecture <span class=\"screen-reader-text\">Emails + Conversations = Performance Accrue.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,56,57,13,41,8],"tags":[61,4,16,17],"class_list":["post-1259","post","type-post","status-publish","format-standard","hentry","category-consentboxes","category-ia","category-intelligence-artificielle","category-marketing","category-marque","category-technologie","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":2,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":1263,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1259\/revisions\/1263"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}