{"id":1283,"date":"2025-05-06T16:13:11","date_gmt":"2025-05-06T16:13:11","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1283"},"modified":"2025-05-06T16:13:12","modified_gmt":"2025-05-06T16:13:12","slug":"a-b-test-sur-des-campagnes-emailing-pourquoi-la-campagne-b-propulsee-par-consentplace-a-surpasse-la-campagne-a","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/a-b-test-sur-des-campagnes-emailing-pourquoi-la-campagne-b-propulsee-par-consentplace-a-surpasse-la-campagne-a\/","title":{"rendered":"A\/B test sur des campagnes emailing : Pourquoi la Campagne B (avec ConsentPlace) a surclass\u00e9 la Campagne A&#8230;"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">En comparant deux campagnes d\u2019emailing r\u00e9centes men\u00e9es par <a href=\"https:\/\/www.mixdata.com\/fr\/\">Mixdata<\/a> (<em>Leader en solutions de Data Intelligence, sans lien avec ConsentPlace<\/em>), <strong>la diff\u00e9rence ne r\u00e9sidait pas seulement dans les chiffres, mais aussi dans la strat\u00e9gie qui les sous-tendait.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Campagne A :<\/strong><br>L\u2019approche classique.<br>Un email proposant le t\u00e9l\u00e9chargement d\u2019un PDF statique via un Formulaire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mixdata.com\/fr\/landing-page-livre-blanc\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"693\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignA.png\" alt=\"\" class=\"wp-image-1284\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignA.png 1000w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignA-300x208.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignA-768x532.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Testez par vous-m\u00eame <a href=\"https:\/\/www.mixdata.com\/fr\/landing-page-livre-blanc\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019exp\u00e9rience Formulaire ici<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Campagne B :<\/strong><br>L\u2019approche Conversation<br>Un email proposant une&nbsp;<strong>Conversation<\/strong>&nbsp;propuls\u00e9e par&nbsp;<strong>ConsentPlace<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mixdata-livreblanc.consentplace.com\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB.png\" alt=\"\" class=\"wp-image-1285\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB.png 1000w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB-300x166.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB-768x425.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Testez par vous-m\u00eame <a href=\"https:\/\/mixdata-livreblanc.consentplace.com\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019exp\u00e9rience Conversation ici<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Ce qui fait la diff\u00e9rence :<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Engagement utilisateur plus profond :<\/strong><br>La campagne B ne s\u2019est pas arr\u00eat\u00e9e aux clics. Elle a d\u00e9clench\u00e9 de vraies conversations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>200 % de nouveaux utilisateurs par rapport aux clics<\/strong>\u00a0<em>(Google Analytics)<\/em><\/li>\n\n\n\n<li><strong>150 % de visites engag\u00e9es<\/strong>\u00a0<em>(Google Analytics)<\/em><\/li>\n\n\n\n<li><strong>170 % de conversations d\u00e9marr\u00e9es<\/strong>\u00a0<em>(ConsentPlace)<\/em><\/li>\n\n\n\n<li><strong>40 % des cliqueurs ont pos\u00e9 des questions<\/strong>&nbsp;<em>(ConsentPlace)<\/em><\/li>\n\n\n\n<li><strong>10 % ont cr\u00e9\u00e9 un compte et donn\u00e9 leur consentement explicite<\/strong>&nbsp;<em>(ConsentPlace)<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Un parcours utilisateur plus intelligent.<\/strong><br>Les Conversations bien sup\u00e9rieures aux Formulaires.<\/p>\n\n\n\n<p>Au lieu de rediriger vers un formulaire \u00e0 remplir pour obtenir un PDF, la campagne B \u2014 propuls\u00e9e par ConsentPlace \u2014 a imm\u00e9diatement invit\u00e9 l\u2019utilisateur \u00e0&nbsp;<strong>converser<\/strong>.<br>Sans friction, sans devinette \u2014 juste une interaction naturelle et respectueuse du consentement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Plus de Qualit\u00e9.<\/strong><\/p>\n\n\n\n<p>Le mod\u00e8le conversationnel de ConsentPlace donne du&nbsp;<strong>sens \u00e0 chaque clic<\/strong>, en transformant la curiosit\u00e9 en&nbsp;<strong>relation r\u00e9elle<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Ce qu\u2019il faut retenir :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>Activez les utilisateurs.<\/strong><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>D\u00e9marrez des conversations.<\/strong><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Obtenez un consentement clair.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">Quand vos campagnes sont propuls\u00e9es par&nbsp;<strong>ConsentPlace<\/strong>, vous ne vous contentez plus de toucher une audience.<br>Vous&nbsp;<strong>activez<\/strong>,&nbsp;<strong>conversez<\/strong>,&nbsp;<strong>obtenez le consentement<\/strong>, et vous b\u00e2tissez une&nbsp;<strong>relation durable<\/strong>.<\/p>\n\n\n\n<p>Dans le monde d\u2019aujourd\u2019hui, ce n\u2019est pas juste du meilleur marketing \u2014 c\u2019est&nbsp;<strong>l\u2019avenir<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Enfin, le mot de l\u2019expert :<\/strong><\/p>\n\n\n\n<p>\u00ab\u00a0Ce test A\/B le prouve : <strong>ConsentPlace ne se contente pas de g\u00e9n\u00e9rer des clics \u2014 il cr\u00e9e de vraies relations utilisateurs.<\/strong><br>Nous sommes ravis de voir \u00e0 quel point l\u2019engagement est plus profond lorsque les conversations remplacent les formulaires statiques.<br><strong>C\u2019est exactement le type d\u2019interaction intelligente et fond\u00e9e sur le consentement que nous d\u00e9fendons chez Mixdata.<\/strong>\u00ab\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2014&nbsp;<em>Alain Corban, CEO et cofondateur de Mixdata<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Vous avez des questions ?<br>Vous voulez l\u2019essayer aussi ?<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-3f00aea4-d509-402c-97f6-2ff3a2c09535 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1283\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775585130\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-158-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_1\" name=\"wpforms[fields][3]\" value=\"Un Utilisateur\" aria-errormessage=\"wpforms-158-field_3_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_1\">Un Utilisateur<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_2\" name=\"wpforms[fields][3]\" value=\"Une Marque ou son Agence\" aria-errormessage=\"wpforms-158-field_3_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_2\">Une Marque ou son Agence<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-158-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-158-field_0-error\" required><label for=\"wpforms-158-field_0\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-158-field_0-last-error\" required><label for=\"wpforms-158-field_0-last\" class=\"wpforms-field-sublabel after\">Nom<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-158-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1283\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>En comparant deux campagnes d\u2019emailing r\u00e9centes men\u00e9es par Mixdata (Leader en solutions de Data Intelligence, sans lien avec ConsentPlace), la diff\u00e9rence ne r\u00e9sidait pas seulement dans les chiffres, mais aussi dans la strat\u00e9gie qui les sous-tendait. Campagne A :L\u2019approche classique.Un email proposant le t\u00e9l\u00e9chargement d\u2019un PDF statique via un Formulaire. Testez par vous-m\u00eame l\u2019exp\u00e9rience Formulaire&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/a-b-test-sur-des-campagnes-emailing-pourquoi-la-campagne-b-propulsee-par-consentplace-a-surpasse-la-campagne-a\/\">Poursuivre la lecture <span class=\"screen-reader-text\">A\/B test sur des campagnes emailing : Pourquoi la Campagne B (avec ConsentPlace) a surclass\u00e9 la Campagne A&#8230;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,60,6,56,57,13,41],"tags":[61,4,16,17],"class_list":["post-1283","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentboxes","category-consentement","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1283"}],"version-history":[{"count":8,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1283\/revisions"}],"predecessor-version":[{"id":1298,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1283\/revisions\/1298"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}