{"id":1318,"date":"2025-05-26T19:53:10","date_gmt":"2025-05-26T19:53:10","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1318"},"modified":"2025-05-26T19:53:11","modified_gmt":"2025-05-26T19:53:11","slug":"emailing-et-linkedin-consentplace-explose-les-benchmarks","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/emailing-et-linkedin-consentplace-explose-les-benchmarks\/","title":{"rendered":"Emailing et LinkedIn : ConsentPlace explose les benchmarks."},"content":{"rendered":"\n<p>Nous sommes ravis de partager <strong>les r\u00e9sultats exceptionnels<\/strong> de nos derni\u00e8res campagnes pour <a href=\"https:\/\/www.mixdata.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixdata<\/a> (leader des solutions d&rsquo;intelligence de donn\u00e9es<em>, sans lien avec ConsentPlace<\/em>), <strong>d\u00e9montrant comment ConsentPlace surpasse les standards du secteur<\/strong> en mati\u00e8re de cr\u00e9ation de v\u00e9ritables conversations et d&rsquo;engagement durable avec les utilisateurs.<\/p>\n\n\n\n<p>La page de destination que nous avons utilis\u00e9e est celle-ci <em>(n&rsquo;h\u00e9sitez pas \u00e0 cliquer dessus pour tester l&rsquo;exp\u00e9rience par vous-m\u00eame)<\/em>\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mixdata-livreblanc.consentplace.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"http:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB.png\" alt=\"\" class=\"wp-image-1285\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB.png 1000w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB-300x166.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/04\/mixdata-campaignB-768x425.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Les campagnes Emailing et LinkedIn Ads r\u00e9centes de ConsentPlace affichent des performances exceptionnelles \u2013 bien au-del\u00e0 des standards du march\u00e9 !<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\">Voici quelques chiffres qui parlent d\u2019eux-m\u00eames :<br><strong>Nous avons demand\u00e9 \u00e0 ChatGPT de les commenter:<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><em>Ce qui suit est un copier\/coller non \u00e9dit\u00e9 de ChatGPT (graphique et textes)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1024x508.png\" alt=\"\" class=\"wp-image-1322\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1024x508.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-300x149.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-768x381.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1536x762.png 1536w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-2048x1016.png 2048w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1568x778.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u2705&nbsp;<strong>Taux de Retours (Returning Users)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emailing :\u00a0<strong>11.11%<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>18.87%<\/strong><br>\ud83d\udca1\u00a0<em>Benchmark march\u00e9 B2B : 5\u201310% max. <strong>ConsentPlace surpasse clairement les normes en cr\u00e9ant un lien fort avec son audience.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705&nbsp;<strong>Taux de Visites Engag\u00e9es (Engaged Visits)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emailing :\u00a0<strong>61.11%<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>43.40%<\/strong><br>\ud83d\udca1\u00a0<em>Benchmark moyen : ~10\u201330%. <strong>Ces r\u00e9sultats montrent l\u2019efficacit\u00e9 des pages ConsentBox pour capter l\u2019attention et inciter \u00e0 l\u2019exploration.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705&nbsp;<strong>Taux de Conversations Initi\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emailing :\u00a0<strong>94.4%<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>145.28%<\/strong><br>\ud83d\udca1\u00a0<em>En g\u00e9n\u00e9ral, un formulaire classique g\u00e9n\u00e8re moins de 5% d\u2019engagement r\u00e9el. Ici, la <strong>ConsentBox transforme chaque clic en v\u00e9ritable opportunit\u00e9 de dialogue<\/strong>.<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705\u00a0<strong>Taux de Questions Pos\u00e9es Spontan\u00e9ment<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emailing :\u00a0<strong>22.22%<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>9.43%<\/strong><br>\ud83d\udca1\u00a0<em>Un signe clair que <strong>les utilisateurs prennent le temps de poser des questions : engagement profond et confiance envers la marque.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>En r\u00e9sum\u00e9 :<\/strong><br>L\u2019approche ConsentPlace \u2013&nbsp;<strong>conversations contextuelles vs. formulaires classiques<\/strong>&nbsp;\u2013 d\u00e9montre qu\u2019il est possible de&nbsp;<strong>remplacer la friction par l\u2019interaction<\/strong>&nbsp;et de&nbsp;<strong>cr\u00e9er des liens plus forts et plus durables<\/strong>&nbsp;avec son audience.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Vous voulez tester cette approche ?<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\">Rejoignez-nous pour transformer vos campagnes en conversations engageantes. \ud83d\udca5<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-32930e0d-a4d6-44e6-a6af-2f1c9c7c3455 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1318\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775580593\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce 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La page de destination que nous avons utilis\u00e9e est celle-ci&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/emailing-et-linkedin-consentplace-explose-les-benchmarks\/\">Poursuivre la lecture <span class=\"screen-reader-text\">Emailing et LinkedIn : ConsentPlace explose les benchmarks.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,60,6,56,57,13,41],"tags":[61,4,16,17],"class_list":["post-1318","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentboxes","category-consentement","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1318"}],"version-history":[{"count":4,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1318\/revisions"}],"predecessor-version":[{"id":1327,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1318\/revisions\/1327"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}