{"id":1328,"date":"2025-06-03T15:08:00","date_gmt":"2025-06-03T15:08:00","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1328"},"modified":"2025-06-02T19:01:32","modified_gmt":"2025-06-02T19:01:32","slug":"b2b-comment-transformer-des-clics-en-conversations","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/b2b-comment-transformer-des-clics-en-conversations\/","title":{"rendered":"B2B : Comment transformer des clics en conversations ?\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"http:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1024x508.png\" alt=\"\" class=\"wp-image-1322\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1024x508.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-300x149.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-768x381.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1536x762.png 1536w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-2048x1016.png 2048w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/05\/output-1-1568x778.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apr\u00e8s <strong><a href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/emailing-et-linkedin-consentplace-explose-les-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">nos r\u00e9sultats impressionnants sur les campagnes Emailing et LinkedIn<\/a><\/strong> avec ConsentPlace, prenons un instant pour comprendre\u00a0<strong>ce que ces chiffres signifient vraiment pour le B2B<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Taux d&rsquo;utilisateurs r\u00e9currents<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email :\u00a0<strong>11,11 %<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>18,87 %<\/strong><br>(La moyenne dans le B2B tourne autour de 5\u201310 %)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Visites engag\u00e9es<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email :\u00a0<strong>61,11 %<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>43,40 %<\/strong><br>(La norme ? 20\u201330 % max.)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Conversations d\u00e9marr\u00e9es<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email :\u00a0<strong>94,4 %<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>145,28 %<\/strong><br>(Compar\u00e9 aux formulaires classiques qui peinent \u00e0 d\u00e9passer 2\u20135 % !)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Questions pos\u00e9es librement<\/strong>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email :\u00a0<strong>22,22 %<\/strong><\/li>\n\n\n\n<li>LinkedIn :\u00a0<strong>9,43 %<\/strong><br>(Alors qu\u2019en moyenne, c\u2019est souvent &lt;5 %)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Ce que \u00e7a veut dire pour le B2B ?<\/strong><br><\/p>\n\n\n\n<p>\u2705 Fini les formulaires froids qui bloquent l\u2019\u00e9change.<br>\u2705 On ouvre des conversations, on cr\u00e9e de la confiance.<br>\u2705 On engage vraiment, avec des utilisateurs qui\u00a0<strong>reviennent<\/strong>\u00a0et qui\u00a0<strong>participent<\/strong>.<br>\u2705 On g\u00e9n\u00e8re des leads plus qualifi\u00e9s et plus align\u00e9s avec vos offres.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Chez&nbsp;<strong>ConsentPlace<\/strong>, on ne se contente pas de collecter des donn\u00e9es :<br>On cr\u00e9e des&nbsp;<strong>relations vraies<\/strong>&nbsp;entre les marques et leurs utilisateurs.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Pr\u00eat \u00e0 transformer votre marketing B2B ?<br>Parlons-en.<\/strong><\/p>\n\n\n\n<p>#B2B #ConsentPlace #ConversationsNotForms #MarketingB2B #EngagementClient #InnovationMarketing<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-48750f17-97e9-458c-a0a2-4a166109354d wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1328\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775578041\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" 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href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/b2b-comment-transformer-des-clics-en-conversations\/\">Poursuivre la lecture <span class=\"screen-reader-text\">B2B : Comment transformer des clics en conversations ?\u00a0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,6,56,57,13,41],"tags":[61,4,16,17],"class_list":["post-1328","post","type-post","status-publish","format-standard","hentry","category-consentboxes","category-consentement","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":1,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1328\/revisions\/1329"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}