{"id":1344,"date":"2025-06-24T06:15:00","date_gmt":"2025-06-24T06:15:00","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1344"},"modified":"2025-06-20T17:51:44","modified_gmt":"2025-06-20T17:51:44","slug":"de-lattention-a-laction-pourquoi-votre-prochain-acheteur-commence-par-une-conversation-et-non-par-un-clic","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/de-lattention-a-laction-pourquoi-votre-prochain-acheteur-commence-par-une-conversation-et-non-par-un-clic\/","title":{"rendered":"De l\u2019attention \u00e0 l\u2019action : pourquoi votre prochain acheteur commence par une conversation et non par un clic."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/consentplace.com\/fr\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/06\/An_infographic_titled__The_New_B2B_Funnel_Starts_w.png\" alt=\"\" class=\"wp-image-1345\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/06\/An_infographic_titled__The_New_B2B_Funnel_Starts_w.png 512w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/06\/An_infographic_titled__The_New_B2B_Funnel_Starts_w-300x300.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/06\/An_infographic_titled__The_New_B2B_Funnel_Starts_w-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n\n\n\n<p>Soyons honn\u00eates&nbsp;: la g\u00e9n\u00e9ration de leads traditionnelle est d\u00e9faillante.<\/p>\n\n\n\n<p>Les formulaires sont ignor\u00e9s. Les appels \u00e0 l&rsquo;action froids le sont encore plus. Et les pop-ups de cookies&nbsp;? Tout le monde clique simplement sur \u00ab&nbsp;Accepter&nbsp;\u00bb sans lire un mot.<\/p>\n\n\n\n<p>C&rsquo;est pourquoi chez <strong>ConsentPlace<\/strong>, nous avons invers\u00e9 le mod\u00e8le.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Voici la nouvelle s\u00e9quence\u00a0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interagir<\/strong> avec pertinence<\/li>\n\n\n\n<li><strong>Converser<\/strong> avec valeur<\/li>\n\n\n\n<li><strong>Obtenir le consentement<\/strong> avec clart\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Ce n&rsquo;est pas seulement plus humain, c&rsquo;est plus efficace.<\/p>\n\n\n\n<p>Lors de campagnes r\u00e9centes, nous avons constat\u00e9&nbsp;:<\/p>\n\n\n\n<p>\ud83d\udd01\u00a0<strong>+44\u00a0% de visiteurs r\u00e9currents gr\u00e2ce aux conversations de suivi<\/strong><\/p>\n\n\n\n<p>\u23f1\ufe0f\u00a0<strong>Dur\u00e9e de visite doubl\u00e9e par rapport aux pages de destination standard<\/strong><\/p>\n\n\n\n<p><strong>\u2705\u00a0Consentements contextuels\u00a0\u2014 pas de cases \u00e0 cocher passives, mais de v\u00e9ritables accords v\u00e9rifiables<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Quels sont les avantages pour les \u00e9quipes B2B\u00a0?<\/strong><\/p>\n\n\n\n<p><strong>\u2192\u00a0Les \u00e9quipes commerciales<\/strong> d\u00e9marrent plus chaleureusement.<\/p>\n\n\n\n<p><strong>\u2192\u00a0Le marketing construit<\/strong> de vraies relations, pas du bruit.<\/p>\n\n\n\n<p><strong>\u2192 La croissance devient durable<\/strong>, fond\u00e9e sur la confiance, et non sur des astuces.<\/p>\n\n\n\n<p>Si vous continuez \u00e0 limiter l&rsquo;acc\u00e8s aux PDF et \u00e0 appeler cela de la \u00ab&nbsp;g\u00e9n\u00e9ration de leads&nbsp;\u00bb, vous n\u00e9gligez l&rsquo;impact.<\/p>\n\n\n\n<p><strong>Entamez la conversation. Obtenez le consentement. Construisez la relation.<\/strong><\/p>\n\n\n\n<p><strong>C&rsquo;est l&rsquo;effet ConsentPlace.<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Parlons-en\u00a0? <\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-b37d60fa-cf07-4ffe-a814-e27d57154628 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1344\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775580685\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-158-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_1\" name=\"wpforms[fields][3]\" value=\"Un Utilisateur\" aria-errormessage=\"wpforms-158-field_3_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_1\">Un Utilisateur<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_2\" name=\"wpforms[fields][3]\" value=\"Une Marque ou son Agence\" aria-errormessage=\"wpforms-158-field_3_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_2\">Une Marque ou son Agence<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-158-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-158-field_0-error\" required><label for=\"wpforms-158-field_0\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-158-field_0-last-error\" required><label for=\"wpforms-158-field_0-last\" class=\"wpforms-field-sublabel after\">Nom<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-158-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1344\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>Soyons honn\u00eates&nbsp;: la g\u00e9n\u00e9ration de leads traditionnelle est d\u00e9faillante. Les formulaires sont ignor\u00e9s. Les appels \u00e0 l&rsquo;action froids le sont encore plus. Et les pop-ups de cookies&nbsp;? Tout le monde clique simplement sur \u00ab&nbsp;Accepter&nbsp;\u00bb sans lire un mot. C&rsquo;est pourquoi chez ConsentPlace, nous avons invers\u00e9 le mod\u00e8le. Voici la nouvelle s\u00e9quence\u00a0: Ce n&rsquo;est pas seulement&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/de-lattention-a-laction-pourquoi-votre-prochain-acheteur-commence-par-une-conversation-et-non-par-un-clic\/\">Poursuivre la lecture <span class=\"screen-reader-text\">De l\u2019attention \u00e0 l\u2019action : pourquoi votre prochain acheteur commence par une conversation et non par un clic.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,56,57,13,41],"tags":[61,4,16,17],"class_list":["post-1344","post","type-post","status-publish","format-standard","hentry","category-consentement","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":1,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"predecessor-version":[{"id":1346,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1344\/revisions\/1346"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}