{"id":1347,"date":"2025-07-01T15:15:00","date_gmt":"2025-07-01T15:15:00","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1347"},"modified":"2025-06-28T11:40:06","modified_gmt":"2025-06-28T11:40:06","slug":"la-vraie-valeur-dun-consentement-sa-capacite-a-declencher-une-action","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/marketing\/la-vraie-valeur-dun-consentement-sa-capacite-a-declencher-une-action\/","title":{"rendered":"La vraie valeur d\u2019un consentement ? Sa capacit\u00e9 \u00e0 d\u00e9clencher une action."},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"185\" src=\"http:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/07\/Post-070125.png\" alt=\"\" class=\"wp-image-1350\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/07\/Post-070125.png 400w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2025\/07\/Post-070125-300x139.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p>Collecter un consentement, ce n\u2019est pas une fin.<\/p>\n\n\n\n<p>C\u2019est un&nbsp;<strong>d\u00e9but<\/strong>.<\/p>\n\n\n\n<p>Chez&nbsp;<strong>ConsentPlace<\/strong>, chaque conversation m\u00e8ne \u00e0&nbsp;<strong>un signal clair, volontaire, document\u00e9<\/strong>.<\/p>\n\n\n\n<p>Un consentement&nbsp;<strong>activable<\/strong>, pas juste archiv\u00e9.<\/p>\n\n\n\n<p>Et c\u2019est l\u00e0 que la diff\u00e9rence se joue pour les \u00e9quipes marketing et sales.<\/p>\n\n\n\n<p>\ud83d\udd25&nbsp;<strong>Avec un consentement obtenu via une vraie conversation :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous savez\u00a0<strong>quoi dire<\/strong>, \u00e0\u00a0<strong>qui<\/strong>,\u00a0<strong>quand<\/strong>\u00a0et\u00a0<strong>comment<\/strong>.<\/li>\n\n\n\n<li>Vous disposez d\u2019une donn\u00e9e 100 % conforme, mais surtout\u00a0<strong>pertinente<\/strong>.<\/li>\n\n\n\n<li><strong>Vous gagnez un temps pr\u00e9cieux <\/strong>sur la segmentation, le scoring, l\u2019activation.<\/li>\n<\/ul>\n\n\n\n<p>En r\u00e9sum\u00e9 :<\/p>\n\n\n\n<p>\ud83d\udca1 Ce n\u2019est pas juste de la \u201ccompliance\u201d.<\/p>\n\n\n\n<p>C\u2019est&nbsp;<strong>votre prochain levier de croissance<\/strong>.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>On en parle?<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-b96c8691-ee76-4059-a028-ca423b551037 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/1347\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775585200\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-158-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_1\" name=\"wpforms[fields][3]\" value=\"Un Utilisateur\" aria-errormessage=\"wpforms-158-field_3_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_1\">Un Utilisateur<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_2\" name=\"wpforms[fields][3]\" value=\"Une Marque ou son Agence\" aria-errormessage=\"wpforms-158-field_3_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_2\">Une Marque ou son Agence<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-158-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-158-field_0-error\" required><label for=\"wpforms-158-field_0\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-158-field_0-last-error\" required><label for=\"wpforms-158-field_0-last\" class=\"wpforms-field-sublabel after\">Nom<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-158-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1347\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>Collecter un consentement, ce n\u2019est pas une fin. C\u2019est un&nbsp;d\u00e9but. Chez&nbsp;ConsentPlace, chaque conversation m\u00e8ne \u00e0&nbsp;un signal clair, volontaire, document\u00e9. Un consentement&nbsp;activable, pas juste archiv\u00e9. Et c\u2019est l\u00e0 que la diff\u00e9rence se joue pour les \u00e9quipes marketing et sales. \ud83d\udd25&nbsp;Avec un consentement obtenu via une vraie conversation : En r\u00e9sum\u00e9 : \ud83d\udca1 Ce n\u2019est pas juste&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/marketing\/la-vraie-valeur-dun-consentement-sa-capacite-a-declencher-une-action\/\">Poursuivre la lecture <span class=\"screen-reader-text\">La vraie valeur d\u2019un consentement ? Sa capacit\u00e9 \u00e0 d\u00e9clencher une action.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,60,56,57,13,41],"tags":[61,4,16,17],"class_list":["post-1347","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentboxes","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentboxes","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":2,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1347\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}