{"id":1581,"date":"2026-01-05T15:03:00","date_gmt":"2026-01-05T15:03:00","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=1581"},"modified":"2026-01-04T00:44:26","modified_gmt":"2026-01-04T00:44:26","slug":"pourquoi-la-roue-de-plutchik-est-au-coeur-du-modele-dintelligence-emotionnelle-de-consentplace","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/pourquoi-la-roue-de-plutchik-est-au-coeur-du-modele-dintelligence-emotionnelle-de-consentplace\/","title":{"rendered":"Pourquoi la roue de Plutchik est le socle de l\u2019intelligence \u00e9motionnelle de ConsentPlace \u2014 et au-del\u00e0."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/01\/wheel-of-emotions-plutchik-toolshero.jpg\" alt=\"\" class=\"wp-image-1582\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/01\/wheel-of-emotions-plutchik-toolshero.jpg 960w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/01\/wheel-of-emotions-plutchik-toolshero-300x225.jpg 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2026\/01\/wheel-of-emotions-plutchik-toolshero-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>\u00c0 l\u2019aube de 2026, les relations directes entre les marques et les utilisateurs ne peuvent plus reposer sur l\u2019extraction.<\/strong><\/p>\n\n\n\n<p>Le consentement est une conversation, et l\u2019intelligence \u00e9motionnelle est d\u00e9sormais le socle minimum pour instaurer la confiance de mani\u00e8re responsable.<\/p>\n\n\n\n<p>Mais les d\u00e9cisions r\u00e9elles ne sont jamais dict\u00e9es par une \u00e9motion isol\u00e9e.<\/p>\n\n\n\n<p>Elles naissent d\u2019<strong>interactions \u00e9motionnelles<\/strong>.<\/p>\n\n\n\n<p>Pour comprendre ces interactions, ConsentPlace s\u2019appuie sur&nbsp;<strong>la roue des \u00e9motions de Plutchik<\/strong>&nbsp;\u2014 non pas comme une taxonomie fig\u00e9e, mais comme un mod\u00e8le dynamique d\u00e9crivant la mani\u00e8re dont les \u00e9motions se relient, s\u2019opposent et se combinent dans les processus d\u00e9cisionnels r\u00e9els.<\/p>\n\n\n\n<p>Le mod\u00e8le de Plutchik met en lumi\u00e8re ce que la plupart des syst\u00e8mes ignorent : les d\u00e9cisions r\u00e9sultent d\u2019interactions \u00e9motionnelles, et non de signaux isol\u00e9s.<\/p>\n\n\n\n<p>En mod\u00e9lisant ces&nbsp;<strong>dyades<\/strong>, ConsentPlace identifie les moments o\u00f9 les \u00e9motions renforcent la confiance, introduisent de l\u2019h\u00e9sitation ou signalent une r\u00e9sistance \u2014 et adapte la conversation en cons\u00e9quence.<\/p>\n\n\n\n<p class=\"has-background has-extra-large-font-size\" style=\"background-color:#fdf100\"><strong>C\u2019est l\u2019Emotional Intelligence en mouvement \u2014 ce que nous appelons chez ConsentPlace <strong>\u2014<\/strong><\/strong> <strong><span style=\"text-decoration: underline;\">Emotional Dynamics<\/span>.<\/strong><\/p>\n\n\n\n<p><strong>Voici comment cela fonctionne :<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-extra-large-font-size\"><strong>La combinaison des \u00e9motions dans la roue de Plutchik<\/strong><\/h2>\n\n\n\n<p>L\u2019un des aspects les plus puissants de la roue des \u00e9motions de Plutchik est la&nbsp;<strong>combinaison \u00e9motionnelle<\/strong>&nbsp;(ou&nbsp;<em>dyades<\/em>).<\/p>\n\n\n\n<p>\u00c0 l\u2019image des couleurs primaires qui se m\u00e9langent pour cr\u00e9er de nouvelles nuances, les \u00e9motions primaires se combinent pour produire des sentiments plus complexes, que nous ressentons au quotidien.<\/p>\n\n\n\n<p>Les huit \u00e9motions primaires \u2014 Joie, Confiance, Peur, Surprise, Tristesse, D\u00e9go\u00fbt, Col\u00e8re et Anticipation \u2014 sont dispos\u00e9es en cercle.<\/p>\n\n\n\n<p>La proximit\u00e9 entre les \u00e9motions d\u00e9termine la&nbsp;<strong>nature et l\u2019intensit\u00e9 de leur combinaison<\/strong>.<\/p>\n\n\n\n<p>Il existe trois niveaux de dyades :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 Dyades primaires (\u00e9motions adjacentes \u2013 les plus fr\u00e9quentes)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joie + Confiance \u2192&nbsp;<strong>Amour<\/strong><\/li>\n\n\n\n<li>Confiance + Peur \u2192&nbsp;<strong>Soumission \/ Admiration<\/strong><\/li>\n\n\n\n<li>Peur + Surprise \u2192&nbsp;<strong>\u00c9merveillement<\/strong><\/li>\n\n\n\n<li>Surprise + Tristesse \u2192&nbsp;<strong>D\u00e9sapprobation<\/strong><\/li>\n\n\n\n<li>Tristesse + D\u00e9go\u00fbt \u2192&nbsp;<strong>Remords<\/strong><\/li>\n\n\n\n<li>D\u00e9go\u00fbt + Col\u00e8re \u2192&nbsp;<strong>M\u00e9pris<\/strong><\/li>\n\n\n\n<li>Col\u00e8re + Anticipation \u2192&nbsp;<strong>Agressivit\u00e9 \/ Domination<\/strong><\/li>\n\n\n\n<li>Anticipation + Joie \u2192&nbsp;<strong>Optimisme<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 Dyades secondaires (une \u00e9motion d\u2019\u00e9cart \u2013 plus complexes)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joie + Peur \u2192&nbsp;<strong>Culpabilit\u00e9<\/strong><\/li>\n\n\n\n<li>Confiance + Surprise \u2192&nbsp;<strong>Curiosit\u00e9<\/strong><\/li>\n\n\n\n<li>Peur + Tristesse \u2192&nbsp;<strong>D\u00e9sespoir<\/strong><\/li>\n\n\n\n<li>Surprise + D\u00e9go\u00fbt \u2192&nbsp;<strong>Horreur<\/strong><\/li>\n\n\n\n<li>Tristesse + Col\u00e8re \u2192&nbsp;<strong>Amertume \/ Envie<\/strong><\/li>\n\n\n\n<li>D\u00e9go\u00fbt + Anticipation \u2192&nbsp;<strong>Cynisme<\/strong><\/li>\n\n\n\n<li>Col\u00e8re + Joie \u2192&nbsp;<strong>Fiert\u00e9<\/strong><\/li>\n\n\n\n<li>Anticipation + Confiance \u2192&nbsp;<strong>Espoir \/ Foi<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 Dyades tertiaires (oppos\u00e9es \u2013 rares et conflictuelles)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joie + Tristesse \u2192&nbsp;<strong>Douce-amertume<\/strong><\/li>\n\n\n\n<li>Confiance + D\u00e9go\u00fbt \u2192 combinaison rare voire inhib\u00e9e<\/li>\n<\/ul>\n\n\n\n<p>Les \u00e9motions oppos\u00e9es ont tendance \u00e0 s\u2019annuler plut\u00f4t qu\u2019\u00e0 se combiner.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi la combinaison \u00e9motionnelle est essentielle \u2014 pour la vie r\u00e9elle et pour l\u2019IA<\/strong><\/h2>\n\n\n\n<p>Dans la r\u00e9alit\u00e9, notamment lors d\u2019une conversation ConsentPlace, les individus ne ressentent presque jamais une \u00e9motion unique.<\/p>\n\n\n\n<p>Un utilisateur peut \u00e9prouver de l\u2019<strong>optimisme<\/strong>&nbsp;(anticipation + joie) face \u00e0 une r\u00e9compense, tout en ressentant de la&nbsp;<strong>culpabilit\u00e9<\/strong>&nbsp;(joie + peur) \u00e0 l\u2019id\u00e9e de partager ses donn\u00e9es.<\/p>\n\n\n\n<p>Reconna\u00eetre ces combinaisons permet des r\u00e9ponses v\u00e9ritablement empathiques :<\/p>\n\n\n\n<p><strong>Reconna\u00eetre l\u2019h\u00e9sitation tout en nourrissant l\u2019enthousiasme<\/strong>.<\/p>\n\n\n\n<p>Le syst\u00e8me de Plutchik donne \u00e0 l\u2019IA \u2014 comme le moteur d\u2019Intelligence \u00c9motionnelle de ConsentPlace \u2014 la capacit\u00e9 de comprendre toute la&nbsp;<strong>richesse \u00e9motionnelle humaine<\/strong>, bien au-del\u00e0 de simples \u00e9tats \u00ab positifs \u00bb ou \u00ab n\u00e9gatifs \u00bb.<\/p>\n\n\n\n<p>C\u2019est pourquoi la combinaison \u00e9motionnelle n\u2019est pas une th\u00e9orie abstraite :<\/p>\n\n\n\n<p>c\u2019est la cl\u00e9 pour&nbsp;<strong>b\u00e2tir la confiance, conversation apr\u00e8s conversation<\/strong>.<\/p>\n\n\n\n<p><strong>Des questions ?<\/strong><\/p>\n\n\n<style id=\"wpforms-css-vars-158-block-81c96bd0-ebd7-4a88-aaf4-f1407b46b097\">\n\t\t\t\t#wpforms-158.wpforms-block-81c96bd0-ebd7-4a88-aaf4-f1407b46b097 {\n\t\t\t\t--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 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class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1581\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019aube de 2026, les relations directes entre les marques et les utilisateurs ne peuvent plus reposer sur l\u2019extraction. Le consentement est une conversation, et l\u2019intelligence \u00e9motionnelle est d\u00e9sormais le socle minimum pour instaurer la confiance de mani\u00e8re responsable. Mais les d\u00e9cisions r\u00e9elles ne sont jamais dict\u00e9es par une \u00e9motion isol\u00e9e. Elles naissent d\u2019interactions \u00e9motionnelles.&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/pourquoi-la-roue-de-plutchik-est-au-coeur-du-modele-dintelligence-emotionnelle-de-consentplace\/\">Poursuivre la lecture <span class=\"screen-reader-text\">Pourquoi la roue de Plutchik est le socle de l\u2019intelligence \u00e9motionnelle de ConsentPlace \u2014 et au-del\u00e0.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,60,6,65,64,63,56,57,13,41],"tags":[4,16,17],"class_list":["post-1581","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentboxes","category-consentement","category-conversational-intelligence","category-dashboard","category-emotional-intelligence","category-ia","category-intelligence-artificielle","category-marketing","category-marque","tag-consentement","tag-customer-technologue","tag-custtech","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":6,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"predecessor-version":[{"id":1592,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/1581\/revisions\/1592"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}