{"id":247,"date":"2024-01-08T23:07:37","date_gmt":"2024-01-08T23:07:37","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=247"},"modified":"2024-02-15T10:48:42","modified_gmt":"2024-02-15T10:48:42","slug":"notre-programme-de-consentization-pour-les-marques-ou-leurs-agences","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/notre-programme-de-consentization-pour-les-marques-ou-leurs-agences\/","title":{"rendered":"Notre Programme de \u00ab\u00a0Consentization\u00a0\u00bb pour les Marques et leurs Agences."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"596\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/image.png\" alt=\"\" class=\"wp-image-248\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/image.png 572w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/image-288x300.png 288w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Est-ce le bon moment pour convertir sa base en Consentements Explicites ?\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p>Nous avons demand\u00e9 a ChatGPT: \u00ab\u00a0<strong>Quand les marques seront elles oblig\u00e9es d&rsquo;avoir le consentement explicite de leurs prospects pour les contacter?<\/strong>\u00a0\u00bb <\/p>\n\n\n\n<p>Il nous a r\u00e9pondu (strict copier-coller):<\/p>\n\n\n\n<p>En g\u00e9n\u00e9ral, <strong>les marques sont d\u00e9j\u00e0 tenues d&rsquo;obtenir le consentement explicite des consommateurs avant de les contacter dans de nombreux pays, particuli\u00e8rement dans l&rsquo;Union europ\u00e9enne<\/strong> avec le R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD), et dans d&rsquo;autres r\u00e9gions qui ont des lois similaires sur la confidentialit\u00e9 et la protection des donn\u00e9es.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Voici notre Programme de Consentization pour les Marques ! <\/strong><\/p>\n\n\n\n<p>Nous avons donc cr\u00e9e ce programme pour aider les Marques et leurs Agences a migrer leurs bases de donn\u00e9es de Prospects et de Clients vers une base de Consentements Explicites.<\/p>\n\n\n\n<p>Le programme est simple comme 1-2-3 :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d517166b108&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d517166b108\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-1024x573.png\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-1024x573.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-300x168.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-768x430.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-1536x860.png 1536w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-2048x1147.png 2048w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-16-at-3.37.14\u202fPM-1568x878.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>1\/<\/strong> <strong>Marque vers Utilisateur :<\/strong><\/p>\n\n\n\n<p>La Marque (ou son Agence) envoie, en son nom, un email a ses prospects ou clients offrant une compensation, en argent cash ou en carte-cadeau en \u00e9change de leur consentement explicite \u00e0 \u00eatre contact\u00e9 par la Marque. Ceci est \u00e9thique et transparent.<\/p>\n\n\n\n<p>ConsentPlace joue le role de tiers de confiance.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>2\/ Utilisateur vers ConsentPlace :<\/strong><\/p>\n\n\n\n<p>L&#8217;email envoy\u00e9 par la Marque a un bouton pour b\u00e9n\u00e9ficier de l&rsquo;offre qui l&rsquo;am\u00e8ne sur ConsentPlace pour y cr\u00e9er son compte et recevoir sa compensation. La cr\u00e9ation du compte est facilit\u00e9e par le pr\u00e9-remplissage de certains champs comme Int\u00e9r\u00eats, marques&#8230;<\/p>\n\n\n\n<p>A la fin de cette cr\u00e9ation de compte, l&rsquo;Utilisateur est cr\u00e9dit\u00e9 de la somme promise, en cash (via Stripe) ou en carte-cadeau suivant le choix de la Marque.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>3\/ ConsentPlace vers la Marque :<\/strong><\/p>\n\n\n\n<p>ConsentPlace remet \u00e0 la Marque les informations des comptes Utilisateurs cr\u00e9\u00e9s. La Marque pourra utiliser ces informations pendant 60 jours (ou autre suivant op\u00e9rations) en toute l\u00e9galit\u00e9.<\/p>\n\n\n\n<p>Ce programme est disponible en France et aux USA.<\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Des questions ? Contactez-nous !<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-0ff357b9-deee-4ae7-b992-9110e5720312 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/247\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775572758\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-158-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_1\" name=\"wpforms[fields][3]\" value=\"Un Utilisateur\" aria-errormessage=\"wpforms-158-field_3_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_1\">Un Utilisateur<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-158-field_3_2\" name=\"wpforms[fields][3]\" value=\"Une Marque ou son Agence\" aria-errormessage=\"wpforms-158-field_3_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_3_2\">Une Marque ou son Agence<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-158-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-small\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-158-field_0-error\" required><label for=\"wpforms-158-field_0\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-158-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-158-field_0-last-error\" required><label for=\"wpforms-158-field_0-last\" class=\"wpforms-field-sublabel after\">Nom<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-158-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/247\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" 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Programme de \u00ab\u00a0Consentization\u00a0\u00bb pour les Marques et leurs Agences.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,13],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-consentement","category-legal","category-marketing","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":12,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/247\/revisions\/392"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}