{"id":446,"date":"2024-03-04T08:03:27","date_gmt":"2024-03-04T08:03:27","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=446"},"modified":"2024-03-04T08:03:28","modified_gmt":"2024-03-04T08:03:28","slug":"la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney\/","title":{"rendered":"\u00ab\u00a0La demande des consommateurs pour des services comme ConsentPlace est \u00e9vidente.\u00a0\u00bb &#8211; Wade Jubrey, Kearney."},"content":{"rendered":"\n<p class=\"has-extra-large-font-size\"><strong>Le Paysage \u00c9volutif des Donn\u00e9es des Consommateurs<\/strong>, un rapport de Kearney.<\/p>\n\n\n\n<p>Dans son <a href=\"http:\/\/blogs.consentplace.com\/images\/pr\/kearney_report_the_evolving_consumer_data_landscape_cp.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport<\/a>, <a href=\"https:\/\/www.kearney.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kearney<\/a>, \u00ab\u00a0(anciennement connu sous le nom de A.T. Kearney) est un cabinet mondial de conseil en gestion qui se concentre sur les probl\u00e8mes strat\u00e9giques et op\u00e9rationnels \u00e0 l&rsquo;ordre du jour des PDG, auxquels sont confront\u00e9es les entreprises, les gouvernements et les institutions \u00e0 travers le monde\u00a0\u00bb (source ChatGPT), explique les insights suivants :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d4f5741aa4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d4f5741aa4b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png\" alt=\"\" class=\"wp-image-447\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-300x169.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-768x434.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1536x867.png 1536w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-2048x1157.png 2048w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1568x886.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">(Cliquez sur l&rsquo;image pour l&rsquo;agrandir)<\/figcaption><\/figure>\n\n\n\n<p>Dans ce r\u00e9sum\u00e9, nous pouvons lire :<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-b1b3cc9c3deddb4c66d9b335fc8251d3\" style=\"color:#f46524\"><strong>\u00ab\u00a0La volont\u00e9 des consommateurs de mon\u00e9tiser leurs donn\u00e9es a augment\u00e9 de 32% en 2019 \u00e0 69% en 2024\u00a0\u00bb.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u00a0Permettre aux consommateurs de d\u00e9cider s&rsquo;ils souhaitent participer \u00e0 <strong>la mon\u00e9tisation de leurs donn\u00e9es en \u00e9change de valeur a gagn\u00e9 du terrain<\/strong>\u00ab\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Plusieurs start-ups agissant comme agents de donn\u00e9es sont entr\u00e9es sur le march\u00e9, changeant potentiellement le paysage<\/strong> pour les entreprises qui acqui\u00e8rent et mon\u00e9tisent les donn\u00e9es des consommateurs\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Et \u00e0 la page 5 : \u00ab\u00a0<strong>Les mod\u00e8les d&rsquo;affaires offrant aux consommateurs de la valeur en \u00e9change de leurs donn\u00e9es<\/strong> ont commenc\u00e9 \u00e0 se faire une place sur le march\u00e9 par des voies de plus en plus cr\u00e9atives\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-063600e504876ef28964e457ea14ec0d\" style=\"color:#f46524\"><strong>Qui sont ces start-ups ? <\/strong><br><strong>\u00ab\u00a0des soci\u00e9t\u00e9s, comme ConsentPlace<\/strong>\u00ab\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-662x1024.png\" alt=\"\" class=\"wp-image-451\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-662x1024.png 662w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-194x300.png 194w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-768x1189.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM.png 792w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<p>\u00ab\u00a0<strong>Avec 7 consommateurs sur 10 pr\u00eats \u00e0 partager leurs donn\u00e9es s&rsquo;il y a un avantage clair \u00e0 le faire, des entreprises comme ConsentPlace,<\/strong> Invisibly et Reklaim ont commenc\u00e9 \u00e0 exploiter ce march\u00e9 pour fournir une <strong>valeur mon\u00e9taire et des offres de produits en \u00e9change des donn\u00e9es des consommateurs et du consentement pour mon\u00e9tiser ces donn\u00e9es.\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-a9b89b05f8ec8f61195b444788edef14\" style=\"color:#f46524\"><strong>Nous ne pourrions \u00eatre plus d&rsquo;accord !<\/strong><\/p>\n\n\n\n<p>Ce rapport confirme les recherches que nous avions effectu\u00e9es avant de cr\u00e9er ConsentPlace et toutes les recherches r\u00e9alis\u00e9es depuis.<\/p>\n\n\n\n<p>Pour nous, vos Donn\u00e9es Personnelles ont beaucoup de valeur et vous appartiennent : <\/p>\n\n\n\n<p><strong>Vous, et vous seul, poss\u00e9dez Votre Consentement.<\/strong> C&rsquo;est \u00e0 vous de d\u00e9finir et de maintenir comment vous contacter et ce qui vous int\u00e9resse, classifications, marques, mots-cl\u00e9s&#8230; <\/p>\n\n\n\n<p><strong>Vous, et vous seul, fixez le prix que Vous voulez pour Votre Consentement<\/strong> qui pourra \u00eatre lou\u00e9 par une Marque pour 60 jours sur ConsentPlace.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-8d95e671a088da52852b214689a4b809\" style=\"color:#f46524\"><strong>C&rsquo;est pourquoi nous sommes souvent surnomm\u00e9s \u00ab\u00a0Le AirBnb du Consentement\u00a0\u00bb<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/fr.consentplace.com\/?action=signup\" style=\"background-color:#f46524\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pas encore de compte ? Cliquez ici !<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-extra-small-font-size\"><em>Avertissement : ConsentPlace n&rsquo;est pas li\u00e9 \u00e0 Kearney, ni n&rsquo;est un client de Kearney.<\/em><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\"><strong>Des Questions ? Dites-nous !<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-9341e612-7ca5-4420-b756-3d09c6944ef7 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/446\" data-token=\"5d7c6019c1173501d0b817af8e4c10d5\" data-token-time=\"1775564148\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span 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for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>Le Paysage \u00c9volutif des Donn\u00e9es des Consommateurs, un rapport de Kearney. Dans son rapport, Kearney, \u00ab\u00a0(anciennement connu sous le nom de A.T. Kearney) est un cabinet mondial de conseil en gestion qui se concentre sur les probl\u00e8mes strat\u00e9giques et op\u00e9rationnels \u00e0 l&rsquo;ordre du jour des PDG, auxquels sont confront\u00e9es les entreprises, les gouvernements et les&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney\/\">Poursuivre la lecture <span class=\"screen-reader-text\">\u00ab\u00a0La demande des consommateurs pour des services comme ConsentPlace est \u00e9vidente.\u00a0\u00bb &#8211; Wade Jubrey, Kearney.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,6,27,13,8],"tags":[12,4,17,36],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentement","category-coverage","category-marketing","category-technologie","tag-confidentialite","tag-consentement","tag-custtech","tag-kearney","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":11,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\/revisions\/470"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}