{"id":446,"date":"2024-03-04T08:03:27","date_gmt":"2024-03-04T08:03:27","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=446"},"modified":"2024-03-04T08:03:28","modified_gmt":"2024-03-04T08:03:28","slug":"la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/consentement\/la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney\/","title":{"rendered":"\u00ab\u00a0La demande des consommateurs pour des services comme ConsentPlace est \u00e9vidente.\u00a0\u00bb &#8211; Wade Jubrey, Kearney."},"content":{"rendered":"\n<p class=\"has-extra-large-font-size wp-block-paragraph\"><strong>Le Paysage \u00c9volutif des Donn\u00e9es des Consommateurs<\/strong>, un rapport de Kearney.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans son <a href=\"http:\/\/blogs.consentplace.com\/images\/pr\/kearney_report_the_evolving_consumer_data_landscape_cp.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport<\/a>, <a href=\"https:\/\/www.kearney.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kearney<\/a>, \u00ab\u00a0(anciennement connu sous le nom de A.T. Kearney) est un cabinet mondial de conseil en gestion qui se concentre sur les probl\u00e8mes strat\u00e9giques et op\u00e9rationnels \u00e0 l&rsquo;ordre du jour des PDG, auxquels sont confront\u00e9es les entreprises, les gouvernements et les institutions \u00e0 travers le monde\u00a0\u00bb (source ChatGPT), explique les insights suivants :<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0eac2cc5c87&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0eac2cc5c87\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png\" alt=\"\" class=\"wp-image-447\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1024x578.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-300x169.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-768x434.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1536x867.png 1536w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-2048x1157.png 2048w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-23-at-11.34.47\u202fAM-1568x886.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">(Cliquez sur l&rsquo;image pour l&rsquo;agrandir)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce r\u00e9sum\u00e9, nous pouvons lire :<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-b1b3cc9c3deddb4c66d9b335fc8251d3 wp-block-paragraph\" style=\"color:#f46524\"><strong>\u00ab\u00a0La volont\u00e9 des consommateurs de mon\u00e9tiser leurs donn\u00e9es a augment\u00e9 de 32% en 2019 \u00e0 69% en 2024\u00a0\u00bb.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u00a0Permettre aux consommateurs de d\u00e9cider s&rsquo;ils souhaitent participer \u00e0 <strong>la mon\u00e9tisation de leurs donn\u00e9es en \u00e9change de valeur a gagn\u00e9 du terrain<\/strong>\u00ab\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Plusieurs start-ups agissant comme agents de donn\u00e9es sont entr\u00e9es sur le march\u00e9, changeant potentiellement le paysage<\/strong> pour les entreprises qui acqui\u00e8rent et mon\u00e9tisent les donn\u00e9es des consommateurs\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Et \u00e0 la page 5 : \u00ab\u00a0<strong>Les mod\u00e8les d&rsquo;affaires offrant aux consommateurs de la valeur en \u00e9change de leurs donn\u00e9es<\/strong> ont commenc\u00e9 \u00e0 se faire une place sur le march\u00e9 par des voies de plus en plus cr\u00e9atives\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-063600e504876ef28964e457ea14ec0d wp-block-paragraph\" style=\"color:#f46524\"><strong>Qui sont ces start-ups ? <\/strong><br><strong>\u00ab\u00a0des soci\u00e9t\u00e9s, comme ConsentPlace<\/strong>\u00ab\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-662x1024.png\" alt=\"\" class=\"wp-image-451\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-662x1024.png 662w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-194x300.png 194w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM-768x1189.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-4.08.52\u202fPM.png 792w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<strong>Avec 7 consommateurs sur 10 pr\u00eats \u00e0 partager leurs donn\u00e9es s&rsquo;il y a un avantage clair \u00e0 le faire, des entreprises comme ConsentPlace,<\/strong> Invisibly et Reklaim ont commenc\u00e9 \u00e0 exploiter ce march\u00e9 pour fournir une <strong>valeur mon\u00e9taire et des offres de produits en \u00e9change des donn\u00e9es des consommateurs et du consentement pour mon\u00e9tiser ces donn\u00e9es.\u00a0\u00bb<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-a9b89b05f8ec8f61195b444788edef14 wp-block-paragraph\" style=\"color:#f46524\"><strong>Nous ne pourrions \u00eatre plus d&rsquo;accord !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce rapport confirme les recherches que nous avions effectu\u00e9es avant de cr\u00e9er ConsentPlace et toutes les recherches r\u00e9alis\u00e9es depuis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour nous, vos Donn\u00e9es Personnelles ont beaucoup de valeur et vous appartiennent : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous, et vous seul, poss\u00e9dez Votre Consentement.<\/strong> C&rsquo;est \u00e0 vous de d\u00e9finir et de maintenir comment vous contacter et ce qui vous int\u00e9resse, classifications, marques, mots-cl\u00e9s&#8230; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous, et vous seul, fixez le prix que Vous voulez pour Votre Consentement<\/strong> qui pourra \u00eatre lou\u00e9 par une Marque pour 60 jours sur ConsentPlace.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-extra-large-font-size wp-elements-8d95e671a088da52852b214689a4b809 wp-block-paragraph\" style=\"color:#f46524\"><strong>C&rsquo;est pourquoi nous sommes souvent surnomm\u00e9s \u00ab\u00a0Le AirBnb du Consentement\u00a0\u00bb<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/fr.consentplace.com\/?action=signup\" style=\"background-color:#f46524\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pas encore de compte ? Cliquez ici !<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-extra-small-font-size wp-block-paragraph\"><em>Avertissement : ConsentPlace n&rsquo;est pas li\u00e9 \u00e0 Kearney, ni n&rsquo;est un client de Kearney.<\/em><\/p>\n\n\n\n<p class=\"has-extra-large-font-size wp-block-paragraph\"><strong>Des Questions ? Dites-nous !<\/strong><\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-9341e612-7ca5-4420-b756-3d09c6944ef7 wpforms-render-modern\" id=\"wpforms-158\"><form id=\"wpforms-form-158\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"158\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/fr\/wp-json\/wp\/v2\/posts\/446\" data-token=\"52fb8c9f65125f70f90a9fbccf64c451\" data-token-time=\"1779346476\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-158-field_3-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"3\"><fieldset><legend class=\"wpforms-field-label\">Vous \u00eates :  <span 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for=\"wpforms-158-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-158-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-158-field_1-error\" required><\/div><div id=\"wpforms-158-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-158-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-158-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-158-field_2-error\" ><\/textarea><\/div><div id=\"wpforms-158-field_4-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"4\"><fieldset><legend class=\"wpforms-field-label\">Abonnement \u00e0 la newsletter :<\/legend><ul id=\"wpforms-158-field_4\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-158-field_4_1\" name=\"wpforms[fields][4][]\" value=\"Je souhaite recevoir la newsletter de ConsentPlace\" aria-errormessage=\"wpforms-158-field_4_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-158-field_4_1\">Je souhaite recevoir la newsletter de ConsentPlace<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"158\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-158\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer<\/button><img loading=\"lazy\" decoding=\"async\" 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Dans son rapport, Kearney, \u00ab\u00a0(anciennement connu sous le nom de A.T. Kearney) est un cabinet mondial de conseil en gestion qui se concentre sur les probl\u00e8mes strat\u00e9giques et op\u00e9rationnels \u00e0 l&rsquo;ordre du jour des PDG, auxquels sont confront\u00e9es les entreprises, les gouvernements et les&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/consentement\/la-demande-des-consommateurs-pour-des-services-comme-consentplace-est-evidente-wade-jubrey-kearney\/\">Poursuivre la lecture <span class=\"screen-reader-text\">\u00ab\u00a0La demande des consommateurs pour des services comme ConsentPlace est \u00e9vidente.\u00a0\u00bb &#8211; Wade Jubrey, Kearney.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,6,27,13,8],"tags":[12,4,17,36],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentement","category-coverage","category-marketing","category-technologie","tag-confidentialite","tag-consentement","tag-custtech","tag-kearney","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":11,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/446\/revisions\/470"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}