{"id":65,"date":"2024-02-28T15:16:05","date_gmt":"2024-02-28T15:16:05","guid":{"rendered":"https:\/\/blogs.consentplace.com\/fr\/?p=65"},"modified":"2024-04-10T00:09:22","modified_gmt":"2024-04-10T00:09:22","slug":"presentation-de-la-premiere-place-de-marche-du-consentement","status":"publish","type":"post","link":"https:\/\/blogs.consentplace.com\/fr\/uncategorized\/presentation-de-la-premiere-place-de-marche-du-consentement\/","title":{"rendered":"La Premi\u00e8re Place de March\u00e9 du Consentement."},"content":{"rendered":"\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Le Probl\u00e8me : <\/strong><br>Internet a besoin du Consentement.<\/p>\n\n\n\n<p><strong>Internet<\/strong> a besoin de la <strong>Publicit\u00e9<\/strong>&#8230; <br>La <strong>Publicit\u00e9<\/strong> a besoin de <strong>Contexte<\/strong>&#8230; <br>Le <strong>Contexte<\/strong> doit respecter le <strong>Consentement<\/strong>. <br><strong>En r\u00e9sum\u00e9 : Internet a besoin du Consentement (Explicite) !<\/strong><\/p>\n\n\n\n<p class=\"has-extra-large-font-size\">Ce que disent les gens \u00e0 propos du Consentement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>81 %<\/strong> estiment avoir <strong>peu de contr\u00f4le sur les donn\u00e9es collect\u00e9es. <\/strong><\/li>\n\n\n\n<li><strong>83 %<\/strong> sont pr\u00eats \u00e0 partager leurs donn\u00e9es si l&rsquo;<strong>utilisation en est transparente. <\/strong><\/li>\n\n\n\n<li><strong>71 %<\/strong> des consommateurs sont pr\u00eats \u00e0 partager leurs donn\u00e9es <strong>en \u00e9change d&rsquo;une compensation. <\/strong><\/li>\n\n\n\n<li><strong>94 %<\/strong> des responsables marketing sont d&rsquo;accord pour dire que <strong>la collecte de donn\u00e9es devrait \u00eatre r\u00e9mun\u00e9r\u00e9e. <\/strong><\/li>\n<\/ul>\n\n\n\n<p>(<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/privacy-and-security-112082\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>La Solution: <\/strong><br>D\u00e9finissez et Mon\u00e9tizez Votre Consentement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"1024\" src=\"http:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/08\/CP-3stages-957x1024.png\" alt=\"\" class=\"wp-image-31\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/08\/CP-3stages-957x1024.png 957w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/08\/CP-3stages-280x300.png 280w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/08\/CP-3stages-768x822.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/08\/CP-3stages.png 966w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ma\u00eetrisez et Contr\u00f4lez Votre Consentement<\/strong> Client en d\u00e9finissant vos Int\u00e9r\u00eats<\/li>\n\n\n\n<li><strong>Fixez Votre Prix<\/strong> pour que les Marques \/ Agences Publicitaires utilisent votre consentement<\/li>\n\n\n\n<li><strong>Gagnez de l&rsquo;Argent<\/strong> et Obtenez ce qui compte pour Vous<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>La Valeur :<\/strong><br>Co\u00fbt par prospect traditionnel<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"696\" src=\"http:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-09-at-6.14.58-PM.png\" alt=\"\" class=\"wp-image-69\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-09-at-6.14.58-PM.png 736w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-09-at-6.14.58-PM-300x284.png 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<\/div>\n\n\n<p>Le co\u00fbt moyen par prospect est de $198&#8230;&nbsp;<strong>et cela avec un   Consentement Explicite ?<\/strong><br>(<a href=\"https:\/\/popupsmart.com\/blog\/how-much-does-lead-generation-cost\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Le Mod\u00e8le : <\/strong><br>Une place de March\u00e9 <br>du Consentement<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les utilisateurs d\u00e9finissent leur consentement en fonction de leurs int\u00e9r\u00eats.<\/li>\n\n\n\n<li>Les marques\/publicit\u00e9s recherchent des utilisateurs cibl\u00e9s avec leur consentement. Le tout, s\u00e9curis\u00e9 par des SmartContracts.<\/li>\n\n\n\n<li>ConsentPlace facture aux marques\/agences des frais pour une utilisation de 60 jours. Aucun frais, aucune charge pour les utilisateurs.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\">Tout le monde y gagne.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&rsquo;utilisateur<\/strong> contr\u00f4le son consentement, re\u00e7oit des publicit\u00e9s qui l&rsquo;int\u00e9ressent et est r\u00e9mun\u00e9r\u00e9 en Euros\/US Dollars.<\/li>\n\n\n\n<li><strong>Les marques\/agences<\/strong> maintiennent la s\u00e9curit\u00e9 des marques en s&rsquo;adressant \u00e0 des prospects\/utilisateurs avec un consentement explicite.<\/li>\n\n\n\n<li><strong>Les forces de vente<\/strong> obtiennent des prospects avec consentement.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Le Processus :<\/strong><br>Du cot\u00e9 Utilisateur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er, Modifier, Mettre \u00e0 jour votre profil : Informations de contact, Int\u00e9r\u00eats via une taxonomie\/mots-cl\u00e9s.<\/li>\n\n\n\n<li>D\u00e9cider le prix de votre Consentement..<\/li>\n\n\n\n<li>D\u00e9clencher des retraits d&rsquo;argent. Acc\u00e9der \u00e0 l&rsquo;historique des transactions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"849\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.13.55\u202fPM-1024x849.png\" alt=\"\" class=\"wp-image-437\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.13.55\u202fPM-1024x849.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.13.55\u202fPM-300x249.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.13.55\u202fPM-768x636.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.13.55\u202fPM.png 1272w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(pour illustration)<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\">Du cot\u00e9 Acheteur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interroger les profils actifs disponibles.<\/li>\n\n\n\n<li>Accepter et payer les offres.<\/li>\n\n\n\n<li>Obtenir les profils.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.24.55\u202fPM-1024x844.png\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.24.55\u202fPM-1024x844.png 1024w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.24.55\u202fPM-300x247.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.24.55\u202fPM-768x633.png 768w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-29-at-2.24.55\u202fPM.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(pour illustration)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>L&rsquo;Equipe :<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/freddymini.6e9968c2fe28b590f79d-2-150x150.png\" alt=\"\" class=\"wp-image-77\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Freddy<\/strong> Mini<br>Co-fondateur &amp; CEO<\/p>\n\n\n\n<p>Serial Entrepreneur. Netvibes (rachet\u00e9 par Dassault Systemes), TrustedOut (rachet\u00e9 par DemandScience).<\/p>\n\n\n\n<p>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/freddymini\/\" target=\"_blank\">LinkedIn<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/lucjulia.c51354e9db6f6d932238-150x150.png\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Luc<\/strong> Julia<br>Co-fondateur &amp; CTO<\/p>\n\n\n\n<p>Chief Scientist Officer, Renault. WW Chief Technology Officer, Samsung. Siri, co-author, Apple.<\/p>\n\n\n\n<p>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/lucjulia\/\" target=\"_blank\">LinkedIn<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/gregoryrenard.a176d07d1325d0cf2430-150x150.png\" alt=\"\" class=\"wp-image-75\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Gr\u00e9gory<\/strong> Renard<br>Co-fondateur &amp; CPO<\/p>\n\n\n\n<p>Head of Applied AI, Ex. conseiller sur la strat\u00e9gie IA pour le Pr\u00e9sident Fran\u00e7ais, Frontier Development Lab AI Tech Committee &#8211; NASA.AI&#8230;<\/p>\n\n\n\n<p>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/gregoryrenard\/\" target=\"_blank\">LinkedIn<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/jeremymeissner.8b9089456c58c9016c31-150x150.png\" alt=\"\" class=\"wp-image-74\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/jeremymeissner.8b9089456c58c9016c31-150x150.png 150w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/jeremymeissner.8b9089456c58c9016c31-300x300.png 300w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2023\/09\/jeremymeissner.8b9089456c58c9016c31.png 327w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Jeremy<\/strong> Meissner<br>Co-fondateur &amp; Lead Dev<\/p>\n\n\n\n<p>Chief Technology Officer Tidaka, D\u00e9veloppeur Full Stack Norsia, HEPIA, CFPTI, 42 Lausanne<\/p>\n\n\n\n<p>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/jeremymeissner\/\" target=\"_blank\">LinkedIn<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/jeanpierre.d1593fd216dd5c851514-150x150.png\" alt=\"\" class=\"wp-image-432\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/jeanpierre.d1593fd216dd5c851514-150x150.png 150w, https:\/\/blogs.consentplace.com\/fr\/wp-content\/uploads\/2024\/02\/jeanpierre.d1593fd216dd5c851514.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Jean-Pierre<\/strong> Levieux <br>Go-To-Market, France<\/p>\n\n\n\n<p>Intrapreneur &#8211; Digital veteran, privacy evangelist, Ancien exec Microsoft-MSN, IAB, Mode Media, Mediacom<\/p>\n\n\n\n<p>(<a href=\"https:\/\/www.linkedin.com\/in\/jplevieux\/\">LinkedIn<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Utilisateur de ConsentPlace ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/fr.consentplace.com\/?action=signin\" style=\"background-color:#f46524\">Cr\u00e9er un compte (gratuit)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/fr.consentplace.com\/?action=signup\" style=\"background-color:#f46524\">Se connecter<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Acheteur sur ConsentPlace ? <a href=\"mailto:admin@consentplace.com?subject=Devenir acheteur sur ConsentPlace\">Contactez-nous<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Probl\u00e8me : Internet a besoin du Consentement. Internet a besoin de la Publicit\u00e9&#8230; La Publicit\u00e9 a besoin de Contexte&#8230; Le Contexte doit respecter le Consentement. En r\u00e9sum\u00e9 : Internet a besoin du Consentement (Explicite) ! Ce que disent les gens \u00e0 propos du Consentement : (source) La Solution: D\u00e9finissez et Mon\u00e9tizez Votre Consentement. La&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.consentplace.com\/fr\/uncategorized\/presentation-de-la-premiere-place-de-marche-du-consentement\/\">Poursuivre la lecture <span class=\"screen-reader-text\">La Premi\u00e8re Place de March\u00e9 du Consentement.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,6,13,10,1],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-brand","category-consentement","category-marketing","category-prix","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":18,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":612,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/posts\/65\/revisions\/612"}],"wp:attachment":[{"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.consentplace.com\/fr\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}