Using BrandX, our demo based on a fictional electric car brand, we tested our new empathic AI on three very different personas: a business executive, a student, and an elderly person.
The goal: to see how well it recognizes emotions, adapts its tone, and delivers credible answers that build trust.
💼 Business Executive Persona
Question: “What if my salespeople run out of battery on the road?”
ConsentPlace EI Response: “I completely understand your concern: a salesperson stranded on the road means wasted time and reputational risk with a client. That’s why BrandX includes 24/7 roadside assistance. Our models provide reliable driving range, and our fleet management system alerts drivers before they reach a critical threshold. This ensures your teams remain fully operational, without disruptions.”
- Empathy → The AI explicitly validates the executive’s fear (“wasted time and reputational risk”).
- Relevance → Tailored solutions: 24/7 assistance, sufficient range, proactive fleet alerts – all aligned with business priorities.
- Business Impact → Reinforces trust: executives can envision uninterrupted operations and client reliability.
🎓 Student Persona
Question: “I dream of driving electric, but I’m afraid the car will run out on the way home to see my parents.”
ConsentPlace EI Response: “It’s normal to ask that — no one wants to get stuck on the way to see their family. With BrandX, you’ll have more than enough range for typical student trips, and a quick charge gets most of the battery back in the time it takes for a coffee. You can travel without stress and enjoy the ride without worry.”
- Empathy → The fear of “being stranded” is acknowledged and reframed in a personal context (“on the way to see your family”).
- Relevance → Clear reassurance: sufficient range + fast charging = peace of mind.
- Business Impact → Positions BrandX as not just functional but also aspirational: a cool, reliable choice that fits youthful lifestyles.
👵 Senior Persona
Question: “I’ve always driven gasoline cars, I’m afraid I won’t understand how an electric car works.”
ConsentPlace EI Response: “That’s a very natural concern, especially after driving gasoline all your life. But rest assured: a BrandX is actually simpler to use. To ‘fill up,’ you just plug the car in at home overnight, like charging a phone. Driving is intuitive and smooth, with nothing complicated.”
- Empathy → Recognizes the fear of change and honors past experience (“after driving gasoline all your life”).
- Relevance → Everyday analogy (“like charging a phone”) makes it easy to understand.
- Business Impact → Builds confidence by removing adoption barriers: seniors can see EVs as intuitive and stress-free.
✨ The test shows that an empathic AI goes far beyond facts: it listens to emotions, adapts its language, and delivers responses that are credible and human-like — tailored to each persona.
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