“Are explicit consents mandatory online in the US and in EU?” Comparison: Region Explicit Consent Requirement Legislation United States Not universally required; specific to sensitive cases (e.g., children’s data under COPPA, data sales under CCPA) CCPA, COPPA European Union Generally required for personal data processing and cookies GDPR, ePrivacy Directive Key Points: Can my Explicit… Continue reading Where did my Consent go?
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Engaged Visits: The Most Underrated Metric in B2B Marketing.
Introduction Marketers love metrics. Impressions, CTRs, bounce rates, lead downloads—we track it all. But there’s one KPI that rarely makes the dashboard, and yet it signals the real difference between a good campaign and a growth-driving one: 👉 Engaged visits. At ConsentPlace, engaged visits have become our North Star. They don’t just reflect traffic—they reflect intent, trust,… Continue reading Engaged Visits: The Most Underrated Metric in B2B Marketing.
Turning Clicks into Conversations: Why ConsentPlace is a Game-Changer for B2B Brands.
After our latest campaigns, the numbers are in—and they tell a powerful story about the future of B2B engagement. Here’s what we achieved: What this means for B2B marketers: ✅ Stop relying on static forms. They’re a dead-end for user engagement.✅ Build trust through two-way conversations—not just data collection.✅ Turn passive clicks into active, qualified leads who are… Continue reading Turning Clicks into Conversations: Why ConsentPlace is a Game-Changer for B2B Brands.
Recent Emailing & LinkedIn Ads Campaigns Show Stellar Engagement for ConsentPlace.
We’re thrilled to share some outstanding results from our latest campaigns for Mixdata (Leader in Data Intelligence Solutions, not related to ConsentPlace)—demonstrating how ConsentPlace outperforms industry standards when it comes to creating real conversations and lasting engagement with users. The landing page we used is this one (feel free to click on it to test the experience by yourself): Here’s how ConsentPlace campaigns compare to… Continue reading Recent Emailing & LinkedIn Ads Campaigns Show Stellar Engagement for ConsentPlace.
Conversations Beat Forms — And Here’s the Data That Proves It:
Marketers and sales leaders, the old approach is no longer enough. Static forms. Gated PDFs. Cold CTAs. We’ve been conditioned to believe they’re “best practice.” But recent A/B test results from Mixdata tell a very different story—one where ConsentPlace Conversations dramatically outperform traditional email-to-form journeys. The A/B Test: Real Campaigns, Real Results We compared two live campaigns… Continue reading Conversations Beat Forms — And Here’s the Data That Proves It:
Follow-Up: Why Intent-Driven Engagement Outperforms Static Funnels — and What It Means for Enterprise Sales & Marketing.
After publishing our breakdown of the A/B test between two campaigns — one traditional (Campaign A) and one powered by ConsentPlace (Campaign B) — many of you reached out asking what this means in real enterprise sales and marketing environments. So let’s unpack it with your priorities in mind: efficiency, conversion, and qualified pipeline. Campaign B Didn’t Just Perform… Continue reading Follow-Up: Why Intent-Driven Engagement Outperforms Static Funnels — and What It Means for Enterprise Sales & Marketing.
A/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?
When comparing two recent emailing campaigns done by Mixdata ( Leader in Data Intelligence Solutions, not related to ConsentPlace), the difference wasn’t just in the numbers — it was in the strategy behind them. Campaign A: The classic way.An emailing offering a static PDF download via a Form: Try it for yourself the Form experience here… Continue reading A/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?
Why Conversations Outperform Forms—Every Time.
Forms are everywhere: newsletter signups, demo requests, lead capture… Yet despite their ubiquity, forms create friction. They interrupt the user journey, feel impersonal, and often result in abandoned interactions. At ConsentPlace, we believe there’s a better way: conversations. Forms Are Static. Conversations Are Dynamic. Forms ask every user the same set of questions, in the same order,… Continue reading Why Conversations Outperform Forms—Every Time.
When Consent Becomes a Conversation, Everything Changes
We’re entering a new era—one where brands no longer ask for consent with cold, rigid forms, but earn it through clarity, relevance, and respect. At ConsentPlace, we’re not just replacing checkboxes. We’re creating meaningful interactions between people and the brands they trust. The Old Way: Friction. Cookie banners. Long legal texts. Confusing options. For years, these… Continue reading When Consent Becomes a Conversation, Everything Changes
Consent Isn’t Just a Formality. It’s a Brand Moment.
Too often, consent flows are treated as legal checkboxes to get through as quickly as possible. The result? Generic banners, unreadable legalese, users clicking “accept” without understanding… and a missed opportunity to create real value. At ConsentPlace, we believe every consent interaction is a unique chance to build trust and strengthen the relationship between your… Continue reading Consent Isn’t Just a Formality. It’s a Brand Moment.