VivaTech and ConsentPlace.

by Luc Julia. VivaTech, an XXL show. Last month VivaTech 2024 saw over 165,000 visitors walking its aisles, looking for groundbreaking products and the latest tech trends presented by hundreds of heavyweight companies and 13,500 startups from 120 countries. The networking possibilities were endless. All the companies, large and small, had the chance to connect… Continue reading VivaTech and ConsentPlace.

Consentization Programs for Brands.

Why do brands need to recruit Explicit Consents in the US? ChatGPT’s answer (unedited):“In the US, brands need to recruit explicit consents for several compelling reasons, rooted in legal compliance, consumer trust, and operational effectiveness. Here’s a breakdown of these reasons: Legal Compliance Consumer Trust Operational Effectiveness Ethical Considerations Adaptation to Evolving Laws In summary,… Continue reading Consentization Programs for Brands.

A conversation with ChatGPT: Is it the end of Marketing Technology and the beginning of Customer Technology?

From time to time, we’ll ask ChatGPT questions sharing the prompt we used so you can replicate/verify what we post.Previous conversation with ChatGPT: Is customer consent more important today than ever? Me: [prompt]Is it the end of Marketing Technology and the beginning of Customer Technology? ChatGPT: [Cut and Paste. No edit]The concept of “customer technology”… Continue reading A conversation with ChatGPT: Is it the end of Marketing Technology and the beginning of Customer Technology?