Consentization Programs for Brands.

Why do brands need to recruit Explicit Consents in the US?

ChatGPT’s answer (unedited):
“In the US, brands need to recruit explicit consents for several compelling reasons, rooted in legal compliance, consumer trust, and operational effectiveness. Here’s a breakdown of these reasons:

Legal Compliance

Regulatory Requirements: The US has a patchwork of state-specific privacy laws, such as the California Consumer Privacy Act (CCPA) and the Virginia Consumer Data Protection Act (VCDPA), which set forth clear guidelines on the collection and use of personal data. These laws often require explicit consent for certain types of data collection and processing, especially for sensitive information.
Avoiding Penalties: Non-compliance with these laws can result in hefty fines and legal actions. By obtaining explicit consent, brands can ensure they adhere to these regulations and avoid potential penalties.

Consumer Trust

Building Relationships: Transparent practices, including the recruitment of explicit consent, foster trust between brands and consumers. This trust is foundational for long-term customer relationships.
Respect for Privacy: Explicit consent demonstrates a brand’s respect for individual privacy preferences, which is increasingly important to consumers in the digital age.

Operational Effectiveness

Data Quality and Relevance: When consumers explicitly agree to share their data, they are more likely to provide accurate and relevant information. This improves the effectiveness of marketing efforts and customer insights.
Targeted Engagement: Explicit consent ensures that marketing efforts are directed toward individuals who are genuinely interested in the brand, leading to higher engagement and conversion rates.

Ethical Considerations

Ethical Responsibility: Beyond legal requirements, collecting explicit consent is the right thing to do from an ethical standpoint. It acknowledges the individual’s autonomy over their personal information.

Adaptation to Evolving Laws

Future-Proofing: The legal landscape regarding data privacy is evolving, with more states considering or enacting privacy laws. Obtaining explicit consent positions brands to easily adapt to new regulations.

In summary, the recruitment of explicit consent is a multifaceted strategy that addresses legal compliance, builds consumer trust, improves marketing effectiveness, upholds ethical standards, and prepares brands for future regulatory changes. This approach not only mitigates risks but also enhances the overall brand reputation and customer relationship quality.”

This is why we have created Programs to help Brands recruit Explicit Consents:

ConsentPlace’s Consentization Programs for Brands:

3 Post-cookie Mechanisms:

1 INTEGRATED CUSTOMER-BRAND JOURNEY FROM INBOUND TO OUTBOUND

The Inbound to the program invites the user to be rewarded by the Brand in exchange of her/his Explicit Consent. The process happens on a fully Brand-customized version of the ConsentPlace onboarding.

The Consent process is fully customizable to all Brand objectives. The user owns her/his contacts, interests, favorite brands, keywords, preferred ways to be reached out…

The Reward is, by default, a gift card. Fully customizable as well, the Gift Card is active at the completion of the account creation and for 60 days. Once used, the user becomes a Customer of the Brand.

The Outbound of the program is an Active Database and more traffic to Store.

Program #1:
Database Consentization:
Convert inactive contacts to (re)engage with your Brand.

FROM PASSIVE DATABASE TO ACTIVE DATABASE

PASSIVE DB:

Identification of inactive accounts and/or lack of Explicit Consents in the Prospects/Clients database.
Co-built customized email with invitation to (re)engage via a reward.

INVITATION:

Email is an invitation to (re)engage via a very ethic, transparent, respectful Explicit Consent in exchange of a Reward.
Option: We also offer an AI-option to generate tailored-made emails using RAG (Retrieval Augmented Generation) + GenAI technologies.
Call to action goes to a Branded customized onboarding on ConsentPlace.

CONSENT:

Onboarding on ConsentPlace will collect or confirm contacts and gather Interests, favorite brands, keywords, favorite apps and ways to reach out.
Consent is active. Gift Card is activated.

REWARD:

Gift cards will be active for 60 days during which user will have to go to a store (online or not) to enjoy her/his gift.
Brand gift card to be used in stores.

ACTIVE DB:

By activating their Gift card users become active customers of the brand and so fall into consentized customer database.
Brand gift card as proof of Explicit Consentization

Program #2:
Consentization from Paid Media.
Recruitment campaign via Ads or native ads to gather Explicit Consents for your Brand.

FROM EXPOSURE TO DRIVE TO STORE.

EXPOSURE:

From media push to media pull formats with valuation of personal data ownership with invitation to collect Explicit Consent for a Gift Card.
Call to action goes to a program landing page.

INVITATION:

Landing page invites to a very ethic, transparent, respectful Explicit Consent in exchange of a Reward.
Call to action goes to a Branded customized onboarding on ConsentPlace.

CONSENT:

Onboarding on ConsentPlace will collect or confirm contacts and gather Interests, favorite brands, keywords, favorite apps and ways to reach out.
Consent is active. Gift Card is activated.

REWARD:

Gift cards will be active for 60 days during which user will have to go to a store (online or not) to enjoy his/her gift.
Brand gift card to be used in stores

DRIVE TO STORE:

By activating their Gift card users become active customers of the brand and so fall into consentized customer database.
Brand gift card as proof of Explicit Consentization

Program #3:
On-Site Check-In Consentization.
Welcoming sign-up/sign-in offer for your Brand club membership.

FROM ON-SITE CHECK-IN TO ACTIVE DB

ON-SITE CHECK-IN:

Instead of accepting various cookies, users sign-in/sign-up to the cobranded consentization reward program. With one unique ID, user can access to multiple brand memberships.
Co-branded sign-in/sign-up box.

INVITATION:

A Unique ID is created and visit to site is not slowed down. An Email will be later sent to engage in a very ethic and respectful Explicit Consent in exchange of a Reward.
Call to action goes to a Branded customized onboarding on ConsentPlace.

CONSENT:

Onboarding on ConsentPlace will collect or confirm contacts and gather Interests, favorite brands (customer or not), keywords, favorite apps and ways to reach out.
Consent is active. Gift Card is activated.

REWARD:

Gift cards will be active for 60 days during which user will have to go to a store (online or not) to enjoy his/her gift.
Brand gift card to activate in Stores.

ACTIVE DB:

By activating their Gift card users become active customers of the brand and so fall into consentized customer database.
Brand gift card as proof of Explicit Consentization.

ConsentPlace Onboarding:
Brand Personalization.