Data Privacy Concerns? Meet The Rewarding Zero-Party Data.

How your Data are collected and used. Meet the x^th-Party Data:

As public concern for online data privacy grows, businesses are revising their data handling practices to align with consumer expectations.

The shift away from traditional data collection methods, like third-party cookies, is driven by increased awareness of unauthorized personal data usage and sharing. This has led to a consumer demand for more stringent privacy measures and a readiness to disconnect from brands that don’t comply. In response, legal regulations such as Europe’s GDPR have been introduced, restricting the use of personal data in marketing.

Zero-party data emerges as a promising alternative, offering a way for marketers to personalize without infringing on privacy, circumventing the challenges posed by new privacy laws.

Zero-Party Data??

Forrester defines Zero-Party Data as: “Data that a customer intentionally and proactively shares with a brand.”

On other words, information that we (as customers) decide and agree to share with organisations.

Sounds familiar? 🙂

To truly grasp the concept of Zero-Party Data, it’s beneficial to familiarize oneself with the various types of customer data typically employed in marketing and personalization efforts.

Worried about how your data are collected?

We asked ChatGPT the following question: “synthetize in 1 sentence how [x^th] party data are collected?”:

Third-party data are collected by external entities from various sources and aggregated without direct interaction with the user.

Second-party data is collected when one organization directly shares or sells its own first-party data with another organization, typically through a partnership or agreement.

First-party data is collected through direct interactions with a company’s digital platforms, services, and customer engagements, such as website visits, app usage, and survey responses.

Zero-party data is collected directly from customers through their voluntary and explicit interactions, such as filling out forms, surveys, and preference settings, where they knowingly share personal information and preferences.

Types of customer data typically employed

Data Type	Source	Ownership	Compliance	Use Cases
Zero-Party Data	Directly from customers through explicit interactions	Owned by the organization collecting it	High, as it is collected with explicit consent	Personalization, marketing, product development based on explicit preferences
First-Party Data	Direct interactions with company’s platforms and services	Owned by the organization collecting it	High, with direct control over collection and use	Personalization, marketing, customer service, product development
Second-Party Data	Another organization’s first-party data shared or purchased	Owned by the partner organization, then transferred or shared	Moderate, depends on agreements and privacy policies of sharing parties	Cross-promotional marketing, audience expansion, insights from similar customer bases
Third-Party Data	Aggregated from various sources by external entities	Owned by third-party data providers or aggregators	Varies, subject to third-party policies and broader regulations	Broad market research, audience targeting, ad optimization

Got a preference?

Now, let’s add total control and rewards!
Introducing Rewarding Zero-Party Data by ConsentPlace:

Data Type	Source	Ownership	Compliance	Use Cases
Zero-Party Data	Directly from customers through explicit interactions	Owned by the organization collecting it	High, as it is collected with explicit consent	Personalization, marketing, product development based on explicit preferences
Rewarding Zero-Party Data by ConsentPlace	Entered, managed and entirely controlled by the user on ConsentPlace	Owned by the user and rented for a reward for 60 days to Brands via ConsentPlace	Highest, as it is collected and managed with explicit consent	Very Strong Branding message of ethic and respect of user, prospect or customer for: Personalization, marketing, product development based on explicit user’s preferences

What Experts are saying about us:

“The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.

Kearney is a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe”

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