Tag: Compensation

Explicit Consents: The New Opportunity for Drive-to-Store!

By Jean-Pierre Levieux, Go-to-Market, France Explicit Consent for Personal Data Sharing: A New Opportunity for Drive-to-Store? If personal data has become a virtual currency, the consent to share this data for explicit purposes takes on crucial importance. What if, instead of consenting to be tracked in exchange for simple content access, your consent was rewarded… Continue reading Explicit Consents: The New Opportunity for Drive-to-Store!

Data Privacy Concerns? Meet The Rewarding Zero-Party Data.

How your Data are collected and used. Meet the xth-Party Data: As public concern for online data privacy grows, businesses are revising their data handling practices to align with consumer expectations. The shift away from traditional data collection methods, like third-party cookies, is driven by increased awareness of unauthorized personal data usage and sharing. This… Continue reading Data Privacy Concerns? Meet The Rewarding Zero-Party Data.

“The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.

The Evolving Consumer Data Landscape, a report from Kearney. In its report, Kearney, “(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe” (source ChatGPT), explains the following insights: From the Executive summary, we can read: “Consumer willingness to… Continue reading “The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.

What is the concept of “data as labor”?

From time to time, we’ll ask ChatGPT questions sharing the prompt we used so you can replicate/verify what we post. Me: [prompt] What is the concept of “data as labor”? ChatGPT: [unedited answer]The concept of “data as labor” is an idea that suggests individuals should be compensated for the data they generate and share with… Continue reading What is the concept of “data as labor”?

ChatGPT : « “Will 2024 be the year of ConsentPlace?”

But first, we’ve got a message for you: Now, from time to time, we ask ChatGPT questions sharing the prompt we used so you can replicate/verify what we post.Previous conversations with ChatGPT: Is customer consent more important today than ever? and Is it the end of Marketing Technology and the beginning of Customer Technology? Me: [prompt]“Will 2024 be… Continue reading ChatGPT : « “Will 2024 be the year of ConsentPlace?”

ChatGPT prompt: Why is ConsentPlace often referred to as “the Airbnb of consent”?

From time to time, we’ll ask ChatGPT questions sharing the prompt we used so you can replicate/verify what we post.Previous conversations with ChatGPT: Is customer consent more important today than ever? Is it the end of Marketing Technology and the beginning of Customer Technology?As a business should I worry about sending emails to people without their explicit… Continue reading ChatGPT prompt: Why is ConsentPlace often referred to as “the Airbnb of consent”?