By Jean-Pierre Levieux, Go-to-Market, France Explicit Consent for Personal Data Sharing: A New Opportunity for Drive-to-Store? If personal data has become a virtual currency, the consent to share this data for explicit purposes takes on crucial importance. What if, instead of consenting to be tracked in exchange for simple content access, your consent was rewarded… Continue reading Explicit Consents: The New Opportunity for Drive-to-Store!
