Phasing out 3rd party cookies in Chrome: A promise from January 2020… Now gone! Remember this past week post: Gauge how your data are used on a website explaining cookies tricks to play with your consent in sharing your personal data and featuring this very efficient illustration from Tom Fishburne: Despite the fact Apple phased… Continue reading Coup de théâtre! Google maintains its 3rd Party Cookies AND its Privacy Sandbox.
Month: July 2024
Gauge how your data are used on a website.
This illustration from Tom Fishburne is perfect to gauge how your data are used on the internet and what level of your consent is involved. Zero Party Data. Your Explicit Consent. You’re in control. In this first screen, you gave the brand selling gym shoes your explicit consent to use your data, for example via… Continue reading Gauge how your data are used on a website.
Introducing the brand new, conversational, AI-Powered ConsentPlace!
New direct/intimate Brand-user relationships! As we wrote here: Why ConsentPlace? For Ethic, Trusted, Direct brand-user relationships! Those relationships are 100% ethic without any cookie tricks, 100% Trusted with 100% of Explicit Consents, we had to upgrade our user experience with a model everyone is now familiar with: a direct conversation. AI-Powered. We’ve added Ai to… Continue reading Introducing the brand new, conversational, AI-Powered ConsentPlace!
Why ConsentPlace? For Ethic, Trusted, Direct brand-user relationships!
A new Brand-User relationship. Whether you are a Brand or a user, customer or prospect, we’ve created ConsentPlace to enhance your relationship to go beyond just a commercial relationship and rather build a strong, intimate connection. Ethic. No cookie tricks. As we wrote in “Where did my Consents go?“:81% are worried about the use of… Continue reading Why ConsentPlace? For Ethic, Trusted, Direct brand-user relationships!
CustTech: Now, a customer relationship that is ethical, secure, and intimate between the brand and its clients/prospects
Did you like MarTechs (Marketing Technologies)? You’ll love CustTechs (Customer Technologies)! How technologies designed for customers and regulatory frameworks, such as GDPR and the Privacy Act, are giving control of the relationship back to brand and media users. Concerns about the use of personal data. Programmatic, 2nd Party Cookies, Data Collaboration, Privacy, Consent Management, 1st… Continue reading CustTech: Now, a customer relationship that is ethical, secure, and intimate between the brand and its clients/prospects