The Evolving Consumer Data Landscape, a report from Kearney.
In its report, Kearney, “(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe” (source ChatGPT), explains the following insights:
From the Executive summary, we can read:
“Consumer willingness to monetize data has increased from 32% in 2019 to 69% in 2024“.
- “Allowing consumers to decide whether they would like to participate in the monetization of their data in exchange for value has gained traction“
- “Several data agent start-ups have entered the market, potentially changing the landscape for companies that acquire and monetize consumer data”
- And on page 5: “Business models offering consumers value for data have started to gain a foothold in the marketplace through increasingly creative avenues”
Who are those start-ups? “Companies, like ConsentPlace“
“With 7 in 10 consumers willing to share data if there is a clear benefit to doing so, companies like ConsentPlace, Invisibly, and Reklaim have begun to tap into this market to provide monetary value and product offerings in exchange for consumer data and the consent to monetize this data.”
We couldn’t agree more!
This report confirms the research we’ve done before creating ConsentPlace and all the research completed since then.
For us, your Personal Data has a lot of value and it does belong to you:
You, and only You, own Your Consent. It is up to you to define and maintain how to contact you and what interest you, classifications, brands. keywords…
You, and only You, set the price You want for Your Consent which can be rented by a Brand for 60 days on ConsentPlace.
This is why we are often dubbed “The AirBnb of Consent”
Disclaimer: ConsentPlace is not related to, nor is a client of Kearney.
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