Explicit Consent is the best practice. Now.
Laws and regulations regarding data protection and privacy, such as the GDPR in the European Union, the CCPA in California, and others around the world, often require explicit consent for certain types of data processing activities, including marketing. Adhering to these requirements can help avoid significant fines and legal challenges. (Source ChatGPT)
ConsentPlace helps Brands to switch focus to Explicit Consent. 3 main reasons:
1 – Costs
Ways to recruit Explicit Consent:
The classic way: The Brand has a $10k budget (B) and buys Y clicks at a, for example, $2 CPC (Cost per Click), meaning 5,000 clicks. Let’s assume 100% lands on a landing page (it’s way less in reality, but let’s keep it simple). The landing page asks you to enter your informations and, of course, asks for your Explicit Consent with a check box (in the EU it must be a check in). Z% of the traffic on the landing page will complete infos and consent (Z is called the Conversion Rate). Say Z is 4%. that means $10k gets the Brand 200 Consents and that’s $50 per Consent.
The ConsentPlace way: The Brand has the same $10k budget and goes to ConsentPlace.com, click on Brands/Agencies or contact us to define the desired profiles of users. The Brand will sign its acceptance of commitments on user’s data and that’s about it! We’ll securely send consents to the Brand for a usage within 60 days (Note: ALL consents must be limited in time). Cost? On average the value of a consent is set by the user at $15, add ConsentPlace’s fees at 15% and the cost per consent is $18.75.
$10k gets the Brand 533 Explicit Consent (vs 200 in our example) at $18.75 vs $50 per Consent.
Let’s compare Costs:
Sources: Conversion rates: Google, LinkedIn, CPC: Google, LinkedIn
Bottom line using ConsentPlace:
Cost Per Consent (CPCo) is 76% cheaper, bringing 259% more Consents.
2 – Performances
How do Consent coming from ConsentPlace compare with others?
An email open rate is a metric used to measure the effectiveness of email marketing campaigns. It represents the percentage of recipients who open an email out of the total number of emails sent (excluding those that bounce). The open rate is a key indicator of how well an email campaign resonates with its audience, reflecting the initial engagement level of the recipients with the content. (source ChatGPT)
The call answer rate in the context of a phoning campaign is the equivalent metric to the email open rate in email marketing campaigns. It measures the percentage of outbound calls that are successfully connected and answered by the recipients out of the total number of calls made. This metric is crucial for assessing the effectiveness of telecommunication campaigns, including sales calls, customer service follow-ups, and other outreach efforts via phone. (source ChatGPT)
Sources: Phoning, ConsentPlace, email open rate, phoning success rate
Bottom line using ConsentPlace:
Performances:
+76% email opening, +263% pick up the phone.
3 – Branding
Reputation , Trust and Data Protection.
Using explicit consent as a foundation for interacting with consumers can significantly enhance brand reputation and trust. This approach aligns with increasingly stringent data protection regulations and reflects a commitment to respecting user privacy. (Source ChatGPT)
Risk for your Brand to be perceived as spam
Sources: Phoning, emailing, ConsentPlace
Bottom line using ConsentPlace:
Branding:
Reputation & Trust:
Zero risk to be perceived as a spammer.
Compliance with data protection:
Transparent and ethical practices enhance brand trust and customer loyalty.
What people say about ConsentPlace:
A WorldWide Consulting Firm:
“With 7 in 10 consumers willing to share data if there is a clear benefit to do so, companies like ConsentPlace… have begun to tap into this market to provide monetary value and product offerings in exchange for consumer data and the consent to monetize this data.”
“The consumer demand for services like ConsentPlace is clear.”
Wade Jubrey, Kearney – New York, NY – USA
A Brand using ConsentPlace:
“When we discovered ConsentPlace, we immediately thought it was what was missing for our sales teams…We are convinced that the brand image of a digital company also goes through acquisition respecting the rules of the art. Gone are the reviews like: site to ban, unsolicited contact, spam machine, etc..”
Sylvain Morel, SportiHome – Montpellier – France
A ConsentPlace User:
“The fact of being contacted by SportiHome via ConsentPlace immediately changed the dynamics of the conversation: it was no longer an almost automatic and impersonal call trying to sell me some kind of ‘soup’, but a constructive and instructive exchange, in trust.”
Fabrice Neuman – Pibrac – France
Sources: The Evolving Customer Landscape, Brand Experience Feedback
Ready? Still have questions?