For decades, marketing leaders have been optimizing behavior — clicks, funnels, attribution models. But Harvard’s latest research highlights a shift far bigger than any martech innovation. In a world defined by stress, uncertainty, and emotional overload, the next competitive advantage is not data volume. It’s emotional intelligence. In the Harvard Gazette article, researchers describe emotional… Continue reading When Harvard Confirms What Marketing Has Missed: Emotional Intelligence Is Now a Strategic Advantage.
Month: December 2025
Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use
The World Has Changed: Your Customers Are Emotionally Overwhelmed As written in this article, The Emotional Recession: global declines in emotional intelligence and its impact on organizational retention, burnout, and workforce resilience, we’re living through an emotional crisis that’s reshaping how people think, decide, and trust. In 2024, 39% of adults worldwide reported experiencing significant… Continue reading Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use