Evolution of the need for Explicit Consent in the USA

Evolution over the past 12 months in the USA Over the past 12 months in the USA, the need for explicit consent in data protection has been significantly influenced by the enactment and updates of state-specific privacy laws, reflecting a growing emphasis on consumer rights and corporate responsibilities. Several states have taken notable steps to… Continue reading Evolution of the need for Explicit Consent in the USA

ConsentPlace: Top 3 Posts for Users and Brands.

Looking for a quick summary of the Top 3 Posts for Users and Brands to use ConsentPlace? Here they are: For Users: Post #1. The First Consent Marketplace. Summary: This post discusses the vital need for explicit internet consent, revealing: This approach addresses consent issues by empowering users and providing a transparent exchange mechanism for… Continue reading ConsentPlace: Top 3 Posts for Users and Brands.

Explicit Consents: The New Opportunity for Drive-to-Store!

By Jean-Pierre Levieux, Go-to-Market, France Explicit Consent for Personal Data Sharing: A New Opportunity for Drive-to-Store? If personal data has become a virtual currency, the consent to share this data for explicit purposes takes on crucial importance. What if, instead of consenting to be tracked in exchange for simple content access, your consent was rewarded… Continue reading Explicit Consents: The New Opportunity for Drive-to-Store!

A conversation with ChatGPT: Is it the end of Marketing Technology and the beginning of Customer Technology?

From time to time, we’ll ask ChatGPT questions sharing the prompt we used so you can replicate/verify what we post.Previous conversation with ChatGPT: Is customer consent more important today than ever? Me: [prompt]Is it the end of Marketing Technology and the beginning of Customer Technology? ChatGPT: [Cut and Paste. No edit]The concept of “customer technology”… Continue reading A conversation with ChatGPT: Is it the end of Marketing Technology and the beginning of Customer Technology?