After publishing our breakdown of the A/B test between two campaigns — one traditional (Campaign A) and one powered by ConsentPlace (Campaign B) — many of you reached out asking what this means in real enterprise sales and marketing environments.
So let’s unpack it with your priorities in mind: efficiency, conversion, and qualified pipeline.
Campaign B Didn’t Just Perform Better — It Converted Better!
Both campaigns had comparable click-through rates (~0.8%), but that’s where the similarities ended.
What happened after the click was the real differentiator:
- +180% new users vs. the number of clicks
- +160% engaged visits
- +160% conversations initiated
- +40% of clickers asked a question
- +10% of clickers created an account and gave Explicit Consent.
In short, B didn’t push leads to a gated asset. It invited them to engage, ask questions, and take action — instantly.
Why That Matters to Enterprise GTM Teams:
In complex sales cycles, your content is only as good as your ability to activate it. Campaign B proved that:
- Static PDFs (Campaign A) generate passive interest.
- Conversational entry points (Campaign B) drive real-time, high-intent interactions — the kind that Sales can actually use.
And because the conversation happens with full explicit consent, every interaction becomes compliant, qualified, and trackable.
Forget Clicks. Start Measuring Intent.
We’re seeing a shift from lead volume to intent-rich engagement:
- People don’t want to fill out forms to download static content.
- They want to ask, explore, and interact — on their terms.
- When they do, you know exactly where they are in their journey, without guessing or retargeting endlessly.
What Should You Do Differently?
If you lead Sales or Marketing in an enterprise environment, here’s the key takeaway:
The faster you remove friction and create direct, contextual, consent-based interactions — the more qualified your pipeline becomes.“
That’s not just a UX improvement — it’s a revenue acceleration lever.
Want a live ConsentPlace demo?