Marketers and sales leaders, the old approach is no longer enough.
Static forms. Gated PDFs. Cold CTAs.
We’ve been conditioned to believe they’re “best practice.” But recent A/B test results from Mixdata tell a very different story—one where ConsentPlace Conversations dramatically outperform traditional email-to-form journeys.
The A/B Test: Real Campaigns, Real Results
We compared two live campaigns with identical goals: driving engagement and capturing qualified interest.
| Metric | Version A (Form) | Version B (Conversation) |
|---|---|---|
| Open Rate | 29.77% | 48.88% |
But the story gets even stronger when you look beyond the clicks:
- 200% more engaged visits per click
- 150% conversations started per click
- 170% questions asked per click
- 10% created an account and gave explicit consent
Why This Matters for Marketing & Sales
❌ Forms create friction.
✅ Conversations create value.
- Static PDFs just sit behind walls.
- ConsentPlace-powered conversations adapt in real time, guide users through value, and generate true intent signals.
Instead of one-way requests, you open a two-way path:
Questions. Engagement. Qualification. Consent. Direct relationships.
What You Actually Gain with Conversations
✔ Higher Engagement Rates
✔ Real-Time Consent
✔ Business Intelligence from Questions
✔ First-party data—100% compliant
✔ New Accounts Created, Not Just Leads
Time to Rethink the Funnel
Marketing has evolved. The buyer journey is no longer linear.
And your tools shouldn’t be either.
If your growth strategy still relies on forms, you’re bottlenecking your own performance.
ConsentPlace Conversations deliver:
- Better engagement
- Smarter qualification
- Explicit consent you can use
And they do it in real time, without losing control over brand, privacy, or message.
Ready to Outperform the Old Way?
1 – See the full A/B test breakdown here
2 – Contact us to turn your forms into frictionless conversations: