A/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?

When comparing two recent emailing campaigns done by Mixdata ( Leader in Data Intelligence Solutions, not related to ConsentPlace), the difference wasn’t just in the numbers — it was in the strategy behind them.

Campaign A:
The classic way.
An emailing offering a static PDF download via a Form:

Try it for yourself the Form experience here

Campaign B:
The Conversation way.
An emailing offering a Conversation powered by ConsentPlace.

Try it for yourself the Conversation experience here

The results speak for themselves:

Deeper user engagement:
Campaign B didn’t just generate clicks. It sparked real conversations:

  • 200% more new users than clicks (Google Analytics)
  • 150% more engaged visits than clicks (Google Analytics)
  • 170% more conversations initiated than clicks (ConsentPlace)
  • 40% of clickers entered questions (ConsentPlace)
  • 10% created an account and gave explicit consent (ConsentPlace)

Smarter user journey: Conversations much better than Forms.

Instead of sending users to a passive form to fill up to get a PDF, Campaign B — powered by ConsentPlace — immediately invited users into a conversation.
No friction, no guessing — just natural, consented interactions.

Quality over quantity:

ConsentPlace’s conversational model made each click meaningful, turning curiosity into real relationships.


The key takeaway:

  • Activate users,
  • Start conversations,
  • Earn consent.

When powered by ConsentPlace, your campaigns don’t just reach people. They activate users, start conversations, earn consent, and build lasting relationships.

In today’s world, that’s not just better marketing — it’s the future.

Finally, a word from the Expert:

“This A/B test proves it: ConsentPlace doesn’t just deliver clicks — it creates real user relationships. We’re thrilled to see how much deeper the engagement runs when conversations replace static forms. It’s exactly the kind of smart, consent-first interaction we believe in at Mixdata.”

Alain Corban, CEO and cofounder, Mixdata.

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