As we enter 2026, Direct Brand–User Relationships can no longer be built on extraction. Consent is a conversation, and Emotional Intelligence is now the minimum requirement to earn trust responsibly. But real decisions are never driven by a single emotion. They emerge from emotional interactions. To understand those interactions, ConsentPlace relies on Plutchik’s Wheel of Emotions — not… Continue reading Why Plutchik’s Wheel Is the Cornerstone of ConsentPlace’s Emotional Intelligence — and Beyond.
Best Wishes for 2026: A Year to Build Trust, Not Just Growth.
As 2026 begins, it’s tempting to wish for more leads, more growth, more efficiency. But this year deserves something deeper. 2026 will not reward the loudest brands, the fastest funnels, or the most aggressive automation. It will reward the most trusted ones. A New Year in a World That Feels Different We enter 2026 in… Continue reading Best Wishes for 2026: A Year to Build Trust, Not Just Growth.
The Next Marketing Shift Will Be Emotional Precision.
Let’s be blunt. Marketing has never been more advanced — and never been more disconnected. AI has accelerated execution. Automation has multiplied touchpoints. Personalization has optimized delivery. And yet, trust is eroding, attention is collapsing, and buyers are emotionally exhausted. This is the uncomfortable truth B2B marketing leaders now face: technology scaled communication, but not… Continue reading The Next Marketing Shift Will Be Emotional Precision.
Why Emotional Intelligence Is the Future of Consent — and Why ConsentPlace Leads the Way.
For years, digital consent has been treated as a legal requirement, a UX hurdle, or a compliance checkbox. But something fundamental has changed in the way people interact with brands: Consent is no longer a formality. Consent is an emotional decision. In a world where stress, confusion, and information overload shape every digital interaction, asking… Continue reading Why Emotional Intelligence Is the Future of Consent — and Why ConsentPlace Leads the Way.
When Harvard Confirms What Marketing Has Missed: Emotional Intelligence Is Now a Strategic Advantage.
For decades, marketing leaders have been optimizing behavior — clicks, funnels, attribution models. But Harvard’s latest research highlights a shift far bigger than any martech innovation. In a world defined by stress, uncertainty, and emotional overload, the next competitive advantage is not data volume. It’s emotional intelligence. In the Harvard Gazette article, researchers describe emotional… Continue reading When Harvard Confirms What Marketing Has Missed: Emotional Intelligence Is Now a Strategic Advantage.
Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use
The World Has Changed: Your Customers Are Emotionally Overwhelmed As written in this article, The Emotional Recession: global declines in emotional intelligence and its impact on organizational retention, burnout, and workforce resilience, we’re living through an emotional crisis that’s reshaping how people think, decide, and trust. In 2024, 39% of adults worldwide reported experiencing significant… Continue reading Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use
The Emotional Recession: Why Emotional Intelligence Is Becoming the Internet’s Most Valuable Asset.
1) Executive Summary A growing body of research, including a recent Frontiers in Psychology study identifying a global decline in emotional intelligence between 2019 and 2024, points to a structural shift in how people relate, decide, and trust online. As brands intensify their use of AI-driven interactions, a paradox emerges: digital engagement is increasing while emotional literacy is… Continue reading The Emotional Recession: Why Emotional Intelligence Is Becoming the Internet’s Most Valuable Asset.
The Hidden Layer That Changes Everything: Emotion.
Watch the video first. You’ll see what we mean — something shifts the moment you stop talking at users and start talking with them. In that instant, data turns into emotion.And emotion changes everything. 1. It’s Not Data That Builds Relationships — It’s Emotion. We’ve spent years optimising marketing: better targeting, faster funnels, smarter automation.But the truth is, people don’t… Continue reading The Hidden Layer That Changes Everything: Emotion.
Beyond Data: The Rise of Emotionally Intelligent Marketing.
For years, marketing has revolved around data — clicks, conversions, and algorithms designed to predict behavior.But as the industry became more analytical, it also became more mechanical.We learned what people do, but forgot why they do it. The next evolution isn’t about collecting more data — it’s about understanding emotion.Because emotions are the original data: the most reliable signals of human… Continue reading Beyond Data: The Rise of Emotionally Intelligent Marketing.
Emotional Intelligence in AI — Why The Guardian’s Warning Proves the ConsentPlace Vision Right.
In June 2024, The Guardian published an insightful article — “Are you 80% angry and 2% sad? Why ‘emotional AI’ is fraught with problems.” It raises essential questions:Can AI truly read emotions? And if it can, should it?The article highlights the risks of emotional AI — bias, misinterpretation, and manipulation — and warns that “AI that claims to read… Continue reading Emotional Intelligence in AI — Why The Guardian’s Warning Proves the ConsentPlace Vision Right.