Let’s be blunt. Marketing has never been more advanced — and never been more disconnected. AI has accelerated execution. Automation has multiplied touchpoints. Personalization has optimized delivery. And yet, trust is eroding, attention is collapsing, and buyers are emotionally exhausted. This is the uncomfortable truth B2B marketing leaders now face: technology scaled communication, but not… Continue reading The Next Marketing Shift Will Be Emotional Precision.
Month: December 2025
Why Emotional Intelligence Is the Future of Consent — and Why ConsentPlace Leads the Way.
For years, digital consent has been treated as a legal requirement, a UX hurdle, or a compliance checkbox. But something fundamental has changed in the way people interact with brands: Consent is no longer a formality. Consent is an emotional decision. In a world where stress, confusion, and information overload shape every digital interaction, asking… Continue reading Why Emotional Intelligence Is the Future of Consent — and Why ConsentPlace Leads the Way.
When Harvard Confirms What Marketing Has Missed: Emotional Intelligence Is Now a Strategic Advantage.
For decades, marketing leaders have been optimizing behavior — clicks, funnels, attribution models. But Harvard’s latest research highlights a shift far bigger than any martech innovation. In a world defined by stress, uncertainty, and emotional overload, the next competitive advantage is not data volume. It’s emotional intelligence. In the Harvard Gazette article, researchers describe emotional… Continue reading When Harvard Confirms What Marketing Has Missed: Emotional Intelligence Is Now a Strategic Advantage.
Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use
The World Has Changed: Your Customers Are Emotionally Overwhelmed As written in this article, The Emotional Recession: global declines in emotional intelligence and its impact on organizational retention, burnout, and workforce resilience, we’re living through an emotional crisis that’s reshaping how people think, decide, and trust. In 2024, 39% of adults worldwide reported experiencing significant… Continue reading Why ConsentPlace’s Emotional Intelligence Is What Every Business Must Use