Why Emotional Dynamics Is Now Mandatory for Brands — And Why Dyads Are the Breakthrough.

Earlier this month, we shared why Plutchik’s Wheel of Emotions is the cornerstone of ConsentPlace’s Emotional Intelligence model – and beyond.. This week, we’re going one level deeper — because the real story isn’t the wheel itself. The real story is what the wheel makes possible: Emotional Dynamics. And within it, the most powerful concept for brands… Continue reading Why Emotional Dynamics Is Now Mandatory for Brands — And Why Dyads Are the Breakthrough.

Why Forbes Confirms ConsentPlace’s Vision: Emotional Intelligence First, Always.

In December 2025, Forbes published a timely piece on emotional intelligence (EQ) that directly validates the direction ConsentPlace has been championing. The article explains that EQ is now a core qualification for executives, not an optional “soft skill.”   According to Forbes, emotional intelligence is defined as the ability to recognize and regulate your own emotions, read others accurately, and build… Continue reading Why Forbes Confirms ConsentPlace’s Vision: Emotional Intelligence First, Always.

Why Human–Machine Interactions Can No Longer Be Emotionally Blind.

I’m convinced of one thing: “human–machine interactions are becoming the primary space where decisions are made.“ Not someday. Right now. Trusting a brand. Giving consent. Accepting an offer. Moving forward — or walking away. These moments increasingly happen through interfaces powered by AI. And yet, something fundamental is still missing. The Real Problem with AI… Continue reading Why Human–Machine Interactions Can No Longer Be Emotionally Blind.

Why Plutchik’s Wheel Is the Cornerstone of ConsentPlace’s Emotional Intelligence — and Beyond.

As we enter 2026, Direct Brand–User Relationships can no longer be built on extraction. Consent is a conversation, and Emotional Intelligence is now the minimum requirement to earn trust responsibly. But real decisions are never driven by a single emotion. They emerge from emotional interactions. To understand those interactions, ConsentPlace relies on Plutchik’s Wheel of Emotions — not… Continue reading Why Plutchik’s Wheel Is the Cornerstone of ConsentPlace’s Emotional Intelligence — and Beyond.