1) Executive Summary A growing body of research, including a recent Frontiers in Psychology study identifying a global decline in emotional intelligence between 2019 and 2024, points to a structural shift in how people relate, decide, and trust online. As brands intensify their use of AI-driven interactions, a paradox emerges: digital engagement is increasing while emotional literacy is… Continue reading The Emotional Recession: Why Emotional Intelligence Is Becoming the Internet’s Most Valuable Asset.
Month: November 2025
The Hidden Layer That Changes Everything: Emotion.
Watch the video first. You’ll see what we mean — something shifts the moment you stop talking at users and start talking with them. In that instant, data turns into emotion.And emotion changes everything. 1. It’s Not Data That Builds Relationships — It’s Emotion. We’ve spent years optimising marketing: better targeting, faster funnels, smarter automation.But the truth is, people don’t… Continue reading The Hidden Layer That Changes Everything: Emotion.
Beyond Data: The Rise of Emotionally Intelligent Marketing.
For years, marketing has revolved around data — clicks, conversions, and algorithms designed to predict behavior.But as the industry became more analytical, it also became more mechanical.We learned what people do, but forgot why they do it. The next evolution isn’t about collecting more data — it’s about understanding emotion.Because emotions are the original data: the most reliable signals of human… Continue reading Beyond Data: The Rise of Emotionally Intelligent Marketing.
Emotional Intelligence in AI — Why The Guardian’s Warning Proves the ConsentPlace Vision Right.
In June 2024, The Guardian published an insightful article — “Are you 80% angry and 2% sad? Why ‘emotional AI’ is fraught with problems.” It raises essential questions:Can AI truly read emotions? And if it can, should it?The article highlights the risks of emotional AI — bias, misinterpretation, and manipulation — and warns that “AI that claims to read… Continue reading Emotional Intelligence in AI — Why The Guardian’s Warning Proves the ConsentPlace Vision Right.