Earlier this month, we shared why Plutchik’s Wheel of Emotions is the cornerstone of ConsentPlace’s Emotional Intelligence model – and beyond.. This week, we’re going one level deeper — because the real story isn’t the wheel itself. The real story is what the wheel makes possible: Emotional Dynamics. And within it, the most powerful concept for brands… Continue reading Why Emotional Dynamics Is Now Mandatory for Brands — And Why Dyads Are the Breakthrough.
Category: Consent
Why Human–Machine Interactions Can No Longer Be Emotionally Blind.
I’m convinced of one thing: “human–machine interactions are becoming the primary space where decisions are made.“ Not someday. Right now. Trusting a brand. Giving consent. Accepting an offer. Moving forward — or walking away. These moments increasingly happen through interfaces powered by AI. And yet, something fundamental is still missing. The Real Problem with AI… Continue reading Why Human–Machine Interactions Can No Longer Be Emotionally Blind.
Beyond Data: The Rise of Emotionally Intelligent Marketing.
For years, marketing has revolved around data — clicks, conversions, and algorithms designed to predict behavior.But as the industry became more analytical, it also became more mechanical.We learned what people do, but forgot why they do it. The next evolution isn’t about collecting more data — it’s about understanding emotion.Because emotions are the original data: the most reliable signals of human… Continue reading Beyond Data: The Rise of Emotionally Intelligent Marketing.
Gallup Measures How the World Feels. ConsentPlace Helps Leaders Do Something About It.
Gallup just published a powerful truth about our time:the world is emotionally unstable — and it’s reshaping how people think, decide, and trust. In its 2025 Global Emotional Health Survey, 39% of adults said they felt worried,37% reported stress,and 26% experienced sadness on a daily basis.(Source: Gallup, Tracking World Emotional Health) This isn’t only a social issue… Continue reading Gallup Measures How the World Feels. ConsentPlace Helps Leaders Do Something About It.
Why B2B Companies Can’t Afford to Ignore Empathy — and Why ConsentPlace Built It In.
In B2B, decisions aren’t made by companies. They’re made by people — with pressure, uncertainty, goals, and emotions. So why do most B2B experiences still feel cold, robotic, or scripted? At ConsentPlace, we believe the answer lies in a missing ingredient most platforms overlook: empathy. Not the vague, fuzzy kind — but precise, dynamic, AI-driven conversational empathy that adapts in… Continue reading Why B2B Companies Can’t Afford to Ignore Empathy — and Why ConsentPlace Built It In.
ConsentPlace’s Domino Effect: Turning Attention Into Trust.
At the heart of ConsentPlace lies a simple but powerful chain reaction — a Domino Effect that redefines how brands build relationships with users in a privacy-first world: 1. Engagements: Catch the Spark It starts with relevance. Whether through a LinkedIn ad, an email, or a visit from a QR code — the user’s interest is piqued.But attention… Continue reading ConsentPlace’s Domino Effect: Turning Attention Into Trust.
Recent Emailing & LinkedIn Ads Campaigns Show Stellar Engagement for ConsentPlace.
We’re thrilled to share some outstanding results from our latest campaigns for Mixdata (Leader in Data Intelligence Solutions, not related to ConsentPlace)—demonstrating how ConsentPlace outperforms industry standards when it comes to creating real conversations and lasting engagement with users. The landing page we used is this one (feel free to click on it to test the experience by yourself): Here’s how ConsentPlace campaigns compare to… Continue reading Recent Emailing & LinkedIn Ads Campaigns Show Stellar Engagement for ConsentPlace.
A/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?
When comparing two recent emailing campaigns done by Mixdata ( Leader in Data Intelligence Solutions, not related to ConsentPlace), the difference wasn’t just in the numbers — it was in the strategy behind them. Campaign A: The classic way.An emailing offering a static PDF download via a Form: Try it for yourself the Form experience here… Continue reading A/B test on emailing campaigns: Why B (Powered by ConsentPlace) outperformed A?
Why Conversations Outperform Forms—Every Time.
Forms are everywhere: newsletter signups, demo requests, lead capture… Yet despite their ubiquity, forms create friction. They interrupt the user journey, feel impersonal, and often result in abandoned interactions. At ConsentPlace, we believe there’s a better way: conversations. Forms Are Static. Conversations Are Dynamic. Forms ask every user the same set of questions, in the same order,… Continue reading Why Conversations Outperform Forms—Every Time.
Why Forms Fail—and Conversations Convert.
In our last post, we explored why it’s time to leave outdated forms behind and embrace the power of real-time conversations. But let’s dig deeper: what makes conversations so much more effective than traditional forms when it comes to legal, privacy, and consent interactions? Forms are rigid. Conversations are responsive. A form asks the same questions… Continue reading Why Forms Fail—and Conversations Convert.