As 2026 begins, it’s tempting to wish for more leads, more growth, more efficiency.
But this year deserves something deeper.
2026 will not reward the loudest brands, the fastest funnels, or the most aggressive automation.
It will reward the most trusted ones.
A New Year in a World That Feels Different
We enter 2026 in a world that is more connected than ever — and yet more emotionally strained.
Buyers are:
- overloaded with information
- cautious with their time
- selective with their trust
- demanding clarity, not noise
The question for leaders is no longer “How do we reach people?”
It is “How do we respect them?”
Trust Will Be the True Growth Metric of 2026
In the coming year:
- attention will be scarce
- data will be harder to earn
- consent will be more intentional
- relationships will matter more than reach
Growth will not disappear.
But growth without trust will.
The brands that thrive in 2026 will be those that:
- listen before speaking
- explain before asking
- adapt before pushing
- earn before collecting
2026: The Year Emotional Intelligence Becomes Operational
Emotional Intelligence will no longer be a leadership buzzword or a soft skill.
It will become:
- a design principle
- a marketing discipline
- a trust strategy
- a competitive advantage
Understanding emotional states, respecting hesitation, and aligning communication to human context will define the next generation of digital experiences.
Not because it’s nice —
but because it works.
A Wish for Marketing Leaders in 2026
May 2026 be the year you:
- replace pressure with clarity
- replace volume with precision
- replace automation with intention
- replace extraction with consent
May your brand feel human, even at scale.
May your growth be sustainable, not forced.
May your data be earned, not taken.
Our Wish at ConsentPlace
At ConsentPlace, we wish for a year where:
- every conversation is contextual
- every consent is meaningful
- every interaction builds trust
- every user feels respected
Because the future of digital relationships is not transactional.
It is emotional.
It is conversational.
It is human.
Best wishes for 2026
To our partners, clients, and fellow builders:
May 2026 be the year we stop optimizing clicks —
and start cultivating trust.
Happy New Year.
Let’s build it wisely.
Let’s talk?
Absolutely, it’s a refreshing shift to focus on trust! I think building genuine relationships will be key for businesses this year, lovely to see this perspective.