Explicit Consent is the best practice. Now. Laws and regulations regarding data protection and privacy, such as the GDPR in the European Union, the CCPA in California, and others around the world, often require explicit consent for certain types of data processing activities, including marketing. Adhering to these requirements can help avoid significant fines and… Continue reading Why ConsentPlace matters for Brands.
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Convert the Value of Your Personal Data into Charitable Acts.
ConsentPlace adds value to your personal data, Charitips turns them into charitable donations! We announced it on February 23rd via this press release: “A New Era for Digital Consent ConsentPlace, known for its commitment to protecting user privacy while providing complete transparency on how their data is used, takes a step further by enabling users… Continue reading Convert the Value of Your Personal Data into Charitable Acts.
Data Privacy Concerns? Meet The Rewarding Zero-Party Data.
How your Data are collected and used. Meet the xth-Party Data: As public concern for online data privacy grows, businesses are revising their data handling practices to align with consumer expectations. The shift away from traditional data collection methods, like third-party cookies, is driven by increased awareness of unauthorized personal data usage and sharing. This… Continue reading Data Privacy Concerns? Meet The Rewarding Zero-Party Data.
“The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.
The Evolving Consumer Data Landscape, a report from Kearney. In its report, Kearney, “(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe” (source ChatGPT), explains the following insights: From the Executive summary, we can read: “Consumer willingness to… Continue reading “The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.
The First Consent Marketplace.
The Problem:Internet needs Consent. Internet needs Advertising… Advertising needs Context… Context needs to respect Consent. Bottom line: Internet needs (Explicit) Consent! What People say about Consent: (source) The Solution:Own and Monetize Your Consent. The Value:Traditional Cost per Lead Average Cost per Lead is $198… and with Explicit Consent?(source) The Model:A Consent Marketplace. Everybody wins. The Process:On… Continue reading The First Consent Marketplace.
Users Feedback.
At the end of the 60 days of your Explicit Consent, we send a form to collect your user feedback, here are some results: On the Brand: Experience with the Brand that contacted you: (Excellent = 5, Very poor = 1) Excellent: 4.6/5 Preference to be contacted: (By telephone, By email, By postal mail) 100%… Continue reading Users Feedback.
PR: ConsentPlace and Charitips Partner to Convert the Value of Your Personal Data into Charitable Acts.
For Immediate Release Title: ConsentPlace and Charitips Partner to Convert the Value of Your Personal Data into Charitable Acts. Date: Friday, February 23, 2024 In a groundbreaking initiative aimed at redefining the value of digital consent, ConsentPlace, a pioneer in valuing consent between users and their trusted brands, is proud to announce its strategic partnership… Continue reading PR: ConsentPlace and Charitips Partner to Convert the Value of Your Personal Data into Charitable Acts.
New: Brands are asking us…
The program : To respond to the specific requests of certain brands looking for very specific profiles, we have created this new program: “Brands are asking us…” The principle is very simple: The Brand asks us for a very specific profile for which we do not have all the criteria, so we make a pre-selection.… Continue reading New: Brands are asking us…
Commitments from Brands or Agencies in the USA.
ConsentPlace is as simple as 1-2-3, as displayed on our homepage… …But what happens at the end of the 60 days? Each time your profile is selected by a brand, the brand must sign the document on “Commitments of Brands or Agencies in the USA” of which here, in italics and in complete transparency, is… Continue reading Commitments from Brands or Agencies in the USA.
Brand experience feedback with ConsentPlace.
Our client, SportiHome, agreed to share their experience with ConsentPlace. Here are some elements about this campaign which has just ended… What the figures say: Email openings increased threefold to 44%!! With ConsentPlace: 44% of the emails sent were opened, compared to the usual 15% without ConsentPlace, which is a performance three times better! 69%… Continue reading Brand experience feedback with ConsentPlace.