Evolution over the past 12 months in the USA Over the past 12 months in the USA, the need for explicit consent in data protection has been significantly influenced by the enactment and updates of state-specific privacy laws, reflecting a growing emphasis on consumer rights and corporate responsibilities. Several states have taken notable steps to… Continue reading Evolution of the need for Explicit Consent in the USA
Category: Business
ConsentPlace: Top 3 Posts for Users and Brands.
Looking for a quick summary of the Top 3 Posts for Users and Brands to use ConsentPlace? Here they are: For Users: Post #1. The First Consent Marketplace. Summary: This post discusses the vital need for explicit internet consent, revealing: This approach addresses consent issues by empowering users and providing a transparent exchange mechanism for… Continue reading ConsentPlace: Top 3 Posts for Users and Brands.
Explicit Consents: The New Opportunity for Drive-to-Store!
By Jean-Pierre Levieux, Go-to-Market, France Explicit Consent for Personal Data Sharing: A New Opportunity for Drive-to-Store? If personal data has become a virtual currency, the consent to share this data for explicit purposes takes on crucial importance. What if, instead of consenting to be tracked in exchange for simple content access, your consent was rewarded… Continue reading Explicit Consents: The New Opportunity for Drive-to-Store!
Consentization Programs for Brands.
Why do brands need to recruit Explicit Consents in the US? ChatGPT’s answer (unedited):“In the US, brands need to recruit explicit consents for several compelling reasons, rooted in legal compliance, consumer trust, and operational effectiveness. Here’s a breakdown of these reasons: Legal Compliance Consumer Trust Operational Effectiveness Ethical Considerations Adaptation to Evolving Laws In summary,… Continue reading Consentization Programs for Brands.
Why ConsentPlace matters for Brands.
Explicit Consent is the best practice. Now. Laws and regulations regarding data protection and privacy, such as the GDPR in the European Union, the CCPA in California, and others around the world, often require explicit consent for certain types of data processing activities, including marketing. Adhering to these requirements can help avoid significant fines and… Continue reading Why ConsentPlace matters for Brands.
Convert the Value of Your Personal Data into Charitable Acts.
ConsentPlace adds value to your personal data, Charitips turns them into charitable donations! We announced it on February 23rd via this press release: “A New Era for Digital Consent ConsentPlace, known for its commitment to protecting user privacy while providing complete transparency on how their data is used, takes a step further by enabling users… Continue reading Convert the Value of Your Personal Data into Charitable Acts.
Data Privacy Concerns? Meet The Rewarding Zero-Party Data.
How your Data are collected and used. Meet the xth-Party Data: As public concern for online data privacy grows, businesses are revising their data handling practices to align with consumer expectations. The shift away from traditional data collection methods, like third-party cookies, is driven by increased awareness of unauthorized personal data usage and sharing. This… Continue reading Data Privacy Concerns? Meet The Rewarding Zero-Party Data.
“The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.
The Evolving Consumer Data Landscape, a report from Kearney. In its report, Kearney, “(formerly known as A.T. Kearney) a global management consulting firm that focuses on strategic and operational CEO-agenda issues facing businesses, governments, and institutions around the globe” (source ChatGPT), explains the following insights: From the Executive summary, we can read: “Consumer willingness to… Continue reading “The consumer demand for services like ConsentPlace is clear.” – Wade Jubrey, Kearney.
The First Consent Marketplace.
The Problem:Internet needs Consent. Internet needs Advertising… Advertising needs Context… Context needs to respect Consent. Bottom line: Internet needs (Explicit) Consent! What People say about Consent: (source) The Solution:Own and Monetize Your Consent. The Value:Traditional Cost per Lead Average Cost per Lead is $198… and with Explicit Consent?(source) The Model:A Consent Marketplace. Everybody wins. The Process:On… Continue reading The First Consent Marketplace.
Users Feedback.
At the end of the 60 days of your Explicit Consent, we send a form to collect your user feedback, here are some results: On the Brand: Experience with the Brand that contacted you: (Excellent = 5, Very poor = 1) Excellent: 4.6/5 Preference to be contacted: (By telephone, By email, By postal mail) 100%… Continue reading Users Feedback.